Revision as of 21:32, 24 September 2013

Welcome

Marketing Materials

Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future. The last phase is the design delivery stage which involves the design of several marketing pieces for OWASP.

The marketing materials are crucial to the growth of the OWASP brand and their use is encouraged so long as the use adheres to the OWASP Principles and Code of Ethics.

Brand Guidelines

The Brand Guidelines

The Brand Guidelines provides the details of the OWASP logo and brand. The quick reference sheet goes over the basics of the OWASP brand logo and brief overview of customizable options. The Brand Guidelines document in full gives the entire description of the OWASP brand, its public use, and the options to customize the logo based on personal desire. The guidelines cover the OWASP signature, size and spacing, colors, imagery, and typefaces.

Brand Guidelines document

Brand Reference Sheet

Identity

The OWASP Brand

Circulation of the OWASP brand is a key part in the growth of OWASP. For all OWASP related needs, the OWASP identity is available in the form of logos, letterheads, business cards, envelopes and Power Point presentations templates. These materials are useful when putting together OWASP related events and when representing OWASP. Refer to the brand guidelines document concerning the usage of the OWASP brand.

Logos

Letterhead

Business Cards

Envelope

PPT Templates

Avatars

Social Media

Connect others to OWASP with the social media avatars. The avatars included links to Twitter, Facebook, LinkedIn and YouTube. Social media is the easiest way to keep up to date on the happenings within OWASP.

Banners

Displaying OWASP

Banners are useful in displaying the OWASP logo for any area. Below are the various banners for groups within OWASP.

Conference Banner 1

Connector Banners

Web Banners

Informative

OWASP Information

The purpose of the informative materials is to give an overview of OWASP and the benefits of membership. Provided below is the brief About Us flyer, as well as information about corporate and individual membership. Three form letters are provided in the New Member Welcome flyer and the e-brochure provides additional information. The final flyer provides information about OWASP project Zed Attack Proxy(ZAP), a penetration-testing tool. The features and functionality of ZAP are also outlined in the flyer.

About Us Flyer

Corporate and Individual Membership Flyer

New Member Welcome Flyer

ZAP Flyer

E-Brochure

Marketing Research

Marketing Reseach

@@ Line 175: / Line 175: @@
 ! width="300" align="center" | <br>
 |-
-| align="center" | [[Image:Page-0.jpg|500px| link=OWASP Background-Research Phase1 Final (1).pdf]]
+| align="center" | [[Image:Page-0.jpg|500px| link=https://www.owasp.org/images/7/7c/OWASP_Background-Research_Phase1_Final_%281%29.pdf]]
 | align="center" |

Difference between revisions of "Marketing/Resources"