Revision as of 23:24, 25 October 2013

WELCOME

Marketing Materials

Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future. The last phase is the design delivery stage which involves the design of several marketing pieces for OWASP.

The marketing materials are crucial to the growth of the OWASP brand and their use is encouraged so long as the use adheres to the brand usage rules.

BRAND GUIDELINES

The Brand Usage Rules

The Brand Guidelines provides the details of the OWASP logo and brand. The quick reference sheet goes over the basics of the OWASP brand logo and brief overview of customizable options. The Brand Guidelines document in full gives the entire description of the OWASP brand, its public use, and the options to customize the logo based on personal desire. The guidelines cover the OWASP signature, size and spacing, colors, imagery, and typefaces.

OWASP stands for informed security decisions based on a solid, comprehensive understanding of the business risk associated with an application. OWASP's philosophy is that achieving security involves all parts of an organization, including people, process, and technology. We support the use of our brand consistent with this philosophy. However, we cannot allow the use of our brand when it implies something inconsistent with OWASP's comprehensive and balanced approach to application security. Therefore, we have defined these brand usage rules to clarify appropriate and inappropriate uses of the OWASP brand, including our name, domain, logos, project names, and other trademarks.

Rules

The following rules make reference to the OWASP Materials, meaning any tools, documentation, or other content from OWASP. The rules also make reference to "OWASP Published Standards" which are currently in the process of being developed and released. Currently there are no OWASP Published Standards.

1. The OWASP Brand may be used to direct people to the OWASP website for information about application security.
2. The OWASP Brand may be used in commentary about the materials found on the OWASP website.
3. The OWASP Brand may be used by OWASP Members in good standing to promote a person or company's involvement in OWASP.
4. The OWASP Brand may be used in association with an application security assessment only if a complete and detailed methodology, sufficient to reproduce the results, is disclosed.
5. The OWASP Brand must not be used in a manner that suggests that The OWASP Foundation supports, advocates, or recommends any particular product or technology.
6. The OWASP Brand must not be used in a manner that suggests that a product or technology is compliant with any OWASP Materials other than an OWASP Published Standard.
7. The OWASP Brand must not be used in a manner that suggests that a product or technology can enable compliance with any OWASP Materials other than an OWASP Published Standard.
8. The OWASP Brand must not be used in any materials that could mislead readers by narrowly interpreting a broad application security category. For example, a vendor product that can find or protect against forced browsing must not claim that they address all of the access control category.
9. The OWASP Brand may be used by special arrangement with The OWASP Foundation.

Brand Guidelines document

Brand Reference Sheet

IDENTITY

The OWASP Brand

Circulation of the OWASP brand is a key part in the growth of OWASP. For all OWASP related needs, the OWASP identity is available in the form of logos, letterheads, business cards, envelopes and Power Point presentations templates. These materials are useful when putting together OWASP related events and when representing OWASP. Refer to the brand guidelines document concerning the usage of the OWASP brand.

Logos

OWASP Logo Toolbox 2013

Identity Package

Letterhead

Business Cards

Envelope

PPT Templates

PPT Template Toolbox

PowerPoint 1

PowerPoint 2

PowerPoint 3

AVATARS

Social Media

Connect others to OWASP with the social media avatars. The avatars below can be used for Twitter, Facebook, LinkedIn and YouTube. Social media is the easiest way to keep up to date on the happenings within OWASP. You can either download the icons individually, or you can download them all via the Toolbox link below.

OWASP Social Media Toolbox

Facebook

Icon

Coverphoto

Google+

Icon

Coverphoto

LinkedIn

Icon

Large Icon

Coverphoto

Pinterest

Icon

Twitter

Icon

Background

YouTube

Icon

Background

BANNERS

OWASP Print and Web Banners

Below you will find a print banner that you can use for events and conferences, and several web banners that are used for different operational areas within OWASP. The print banner download comes in a print ready PDF. It is ready to send to the printers.

Conference Banner

Web Banners

INFORMATIVE

OWASP Information

The purpose of the informative materials is to give an overview of OWASP and the benefits of membership. Provided below is the brief About Us flyer, as well as information about corporate and individual membership. Three form letters are provided in the New Member Welcome flyer and the e-brochure provides additional information. The final flyer provides information about OWASP project Zed Attack Proxy(ZAP), a penetration-testing tool. The features and functionality of ZAP are also outlined in the flyer.

About Us Flyer

Corporate and Individual Membership Flyer

New Member Welcome Flyer

ZAP Flyer

E-Brochure

MARKETING RESEARCH

Marketing Research

Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future.

Marketing Research

Marketing Research Explained

Marketing Strategy Recommendations

SEO Audit and Recommendations

CONTACT

Contact Us

If you are interested in another piece of OWASP design for your event or project, please contact OWASP Projects Manager, Samantha Groves ([email protected]). Alternatively, please contact our Grants and Fundraising Intern, Kait Disney Leugers ([email protected]).

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