Revision as of 01:01, 24 September 2013

Welcome

Marketing Materials

Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future. The last phase is the design delivery stage which involves the design of several marketing pieces for OWASP.

The marketing materials are crucial to the growth of the OWASP brand and their use is encouraged so long as the use adheres to the OWASP Principles and Code of Ethics.

Brand Guidelines

The Brand Guidelines

The Brand Guidelines provides the details of the OWASP logo and brand. The quick reference sheet goes over the basics of the OWASP brand logo and brief overview of customizable options. The Brand Guidelines document in full gives the entire description of the OWASP brand, its public use, and the options to customize the logo based on personal desire. The guidelines cover the OWASP signature, size and spacing, colors, imagery, and typefaces.

Brand Guidelines document

Brand Reference Sheet

Identity

Logos

Letterhead

Business Cards

Envelope

PPT Templates

Avatars

Banners

Conference Banner 1

Connector Banners

Web Banners

Informative

About Us Flyer

Corporate and Individual Membership Flyer

New Member Welcome Flyer

ZAP Flyer

E-Brochure

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 = Welcome =
+===Marketing Materials===
+Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future. The last phase is the design delivery stage which involves the design of several marketing pieces for OWASP.
+The marketing materials are crucial to the growth of the OWASP brand and their use is encouraged so long as the use adheres to the OWASP Principles and Code of Ethics.
 = Brand Guidelines =
+===The Brand Guidelines===
+The Brand Guidelines provides the details of the OWASP logo and brand. The quick reference sheet goes over the basics of the OWASP brand logo and brief overview of customizable options. The Brand Guidelines document in full gives the entire description of the OWASP brand, its public use, and the options to customize the logo based on personal desire. The guidelines cover the OWASP signature, size and spacing, colors, imagery, and typefaces.
 == Brand Guidelines document ==

Difference between revisions of "Marketing/Resources"