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Difference between revisions of "Staff-Projects/201905-Global-AppSec-Tel-Aviv"
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* Registration link Internationals: https://knasim.herokuapp.com/owasp2019/register | * Registration link Internationals: https://knasim.herokuapp.com/owasp2019/register | ||
* Registration link for Israeli Locals: https://knasim.herokuapp.com/owasp2019/Locals/register | * Registration link for Israeli Locals: https://knasim.herokuapp.com/owasp2019/Locals/register | ||
+ | * Certificate of Insurance https://www.owasp.org/images/6/66/Owasp_-_Global_AppSec_-_Tel_Aviv_coi.pdf | ||
= Goals = | = Goals = | ||
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! Description !! Amount | ! Description !! Amount | ||
|- | |- | ||
− | | '''Revenue''' || style="text-align:right;" |$606,988 | + | | '''Revenue''' || style="text-align:right;" |'''$606,988''' |
|- | |- | ||
| + Registration ||$217,000 | | + Registration ||$217,000 | ||
Line 82: | Line 83: | ||
| || | | || | ||
|- | |- | ||
− | | '''Expenses''' ||$407,731 | + | | '''Expenses''' ||'''$407,731''' |
|- | |- | ||
| + Venue || style="text-align:right;" | $68,540 | | + Venue || style="text-align:right;" | $68,540 | ||
Line 121: | Line 122: | ||
https://telaviv.appsecglobal.org/sponsors/ | https://telaviv.appsecglobal.org/sponsors/ | ||
− | Sponsorship Contract Status to Date (as of | + | Sponsorship Contract Status to Date (as of 08:00amET May 15, 2019). Amount contracted: $182,130/USD Amount Collected: $89,050.00/USD |
− | * Gold | + | * Gold Sponsorship level (1 remaining space) |
+ | ** Accenture - invoiced | ||
+ | ** Checkmarx - paid in full | ||
+ | ** HCL Products & Platforms - invoiced | ||
+ | ** JP Morgan - invoiced | ||
+ | ** RIPS Technology - paid in full | ||
** Synopsys - paid in full | ** Synopsys - paid in full | ||
− | |||
** Symantec - paid in full | ** Symantec - paid in full | ||
− | ** WhiteSource Software - | + | ** Veracode - paid in full |
− | ** | + | ** WhiteSource Software - paid in full |
− | ** | + | |
− | ** | + | * Silver Sponsorship level (1 remaining space) |
− | + | ** CheckPoint Technology - invoiced | |
+ | ** Contrast Security - invoiced | ||
+ | ** CyberArk Software - paid in full | ||
** High-Tech Bridge - paid in full | ** High-Tech Bridge - paid in full | ||
+ | ** Micro Focus - contract sent | ||
+ | ** Neuralegion by Expim - waiting for invoice to be sent | ||
+ | ** PerimeterX - contract sent | ||
+ | ** Salt Security - invoiced | ||
** Snyk - invoiced | ** Snyk - invoiced | ||
− | + | ||
− | |||
− | |||
* Community Supporter level | * Community Supporter level | ||
− | ** | + | ** Triop AB - paid in full |
+ | |||
*Badge Sponsorship (sold out) | *Badge Sponsorship (sold out) | ||
**F5 - paid in full | **F5 - paid in full | ||
− | + | ||
− | |||
*CTF | *CTF | ||
− | **Intel | + | **Intel Electronics, LTD. - invoiced |
− | * | + | |
− | ** | + | *Lanyard Sponsorship (sold out) |
+ | **Accenture - invoiced | ||
Currently in working contact with: | Currently in working contact with: | ||
*Adobe | *Adobe | ||
− | *AppSec | + | *AppSec Labs |
− | * | + | *Bitdefender |
− | * | + | *CodeDX |
− | |||
− | |||
*Imperva | *Imperva | ||
− | |||
− | |||
− | |||
*Security Compass | *Security Compass | ||
− | *Security Innovation | + | *Security Innovation |
− | |||
= Legal = | = Legal = | ||
Line 169: | Line 173: | ||
* Session Recordings [ ] | * Session Recordings [ ] | ||
* Lead Collection [ ] | * Lead Collection [ ] | ||
− | * Event Insurance [ ] | + | * Event Insurance [x ] |
= Creative = | = Creative = |
Latest revision as of 13:42, 15 May 2019
Overview
The Tel Aviv chapter is hosting one of three Global AppSec events in 2019. Global AppSec Tel Aviv will be presented May 26-30, 2019 at the Intercontinental David. The five day event will begin with three days of training sessions followed by a two day Conference. They event is forecasted to generate $215,707 of revenue for the Foundation.
Project Links
- Name: Global AppSec Tel Aviv
- URL: https://telaviv.appsecglobal.org/
- Registration link Internationals: https://knasim.herokuapp.com/owasp2019/register
- Registration link for Israeli Locals: https://knasim.herokuapp.com/owasp2019/Locals/register
- Certificate of Insurance https://www.owasp.org/images/6/66/Owasp_-_Global_AppSec_-_Tel_Aviv_coi.pdf
Goals
- Gather the OWASP community for discussions and shared learnings on security topics with 600 attendees
- Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
- Provide unique opportunities for local infosec community in Tel Aviv
- Achieve revenue and profitability target of $623,436 and $215,707 respectively.
Major Milestones
A milestone isn’t everyone’s to-do list, it is the high level tasks of the project. If you have more than 20 milestones, you’re being too granular
- 2019-03-10, Trainers and Speakers Selected
- 2019-03-17, Publish Conference Program on website
- 2019-04-15, Delegate kit items ordered
- 2019-04-20, Determine final Staff travel plans
- 2019-05-01, Final list of Volunteers selected
- 2019-05-03, Brochure and Programs sent to Printer
- 2019-05-10, Signage sent to Printer
- 2019-05-22, Compare "member list" to OWASP database [Dawn]
- 2019-05-26, Training Sessions Begin
- 2019-05-29, Main Conference Begins
- 2019-06-05, Post-Event Survey sent to attendees
Leadership
- Chair: Avi Douglan, [email protected]
- Co-Chair: Ofer Maor, [email protected]
- Training Lead: Josh Grossman, [email protected]
- Training Co-Lead: Yossi Oren [email protected]
- CFP Lead: Shira Shamban [email protected]
- Or Katz [email protected]
- Ori Troyna [email protected]
- ED: Mike McCamon, [email protected]
- Sponsorships: Kelly Santalucia [email protected]
Venue
Intercontinental David Tel Aviv Address: Kaufmann St 12, Tel Aviv-Yafo, 61501, Israel Phone: +972 3-795-1111
Lodging
Intercontinental David Tel Aviv Address: Kaufmann St 12, Tel Aviv-Yafo, 61501, Israel Phone: +972 3-795-1111
Registration Prices
- Regular, $650 with $50 member discount and $100 group discount
- On-Site, $750 with $50 member discount and $100 group discount
- Student, $125
- Speakers, $0
- Leaders, $0
- Sponsor passes, $0
- Dinner Only, $125
Budget
Below is the high-level budget as produced in this Google Sheet Budget. The forecast relies on 600 attendees (350 regular priced attendees) in addition to $155,500 in training and $237,488 in sponsorship revenue.
Description | Amount |
---|---|
Revenue | $606,988 |
+ Registration | $217,000 |
+ Training | $155,500 |
+ Sponsorships | $234,488 |
Expenses | $407,731 |
+ Venue | $68,540 |
+ Catering | $117,700 |
+ Networking/Social Events | $48,135 |
+ Trainers | $62,200 |
+ Travel | $12,360 |
+ A/V | $23,090 |
+ Marketing | $14,000 |
+ Delegate Kit | $7,500 |
+ Operations | $15,000 |
+ Other | $1,500 |
Forcasted (+/-) | $215,707 |
Sponsorships
>> Version 2 of Sponsorship Sell Sheet <<
This event offers several parter sponsorships opportunities. If you are interested in supporting the event please contact [email protected]. https://telaviv.appsecglobal.org/sponsors/
Sponsorship Contract Status to Date (as of 08:00amET May 15, 2019). Amount contracted: $182,130/USD Amount Collected: $89,050.00/USD
- Gold Sponsorship level (1 remaining space)
- Accenture - invoiced
- Checkmarx - paid in full
- HCL Products & Platforms - invoiced
- JP Morgan - invoiced
- RIPS Technology - paid in full
- Synopsys - paid in full
- Symantec - paid in full
- Veracode - paid in full
- WhiteSource Software - paid in full
- Silver Sponsorship level (1 remaining space)
- CheckPoint Technology - invoiced
- Contrast Security - invoiced
- CyberArk Software - paid in full
- High-Tech Bridge - paid in full
- Micro Focus - contract sent
- Neuralegion by Expim - waiting for invoice to be sent
- PerimeterX - contract sent
- Salt Security - invoiced
- Snyk - invoiced
- Community Supporter level
- Triop AB - paid in full
- Badge Sponsorship (sold out)
- F5 - paid in full
- CTF
- Intel Electronics, LTD. - invoiced
- Lanyard Sponsorship (sold out)
- Accenture - invoiced
Currently in working contact with:
- Adobe
- AppSec Labs
- Bitdefender
- CodeDX
- Imperva
- Security Compass
- Security Innovation
Legal
- Venue [ * Signed Agreement with Target/Venue File:2019 GlobalAppsec TelAvivOwasp countersigned agreement.pdf ]
- Venue A/V (if different vendor [ with Venue ]
- Catering [ with venue]
- Session Recordings [ ]
- Lead Collection [ ]
- Event Insurance [x ]
Creative
Unofficial Meeting Minutes
2019-03-26
- Training. Currently there are 10 paying registrations for the 5 courses.
- NO Update on registration numbers
- 29 Talks of 39 slots who have accepted but not all have
- Shira will be sending a worksheet out today with confirmed speakers
- Feedback is Twitter content as been good, but they would like us to be more creative.
- Will likely open Call for Volunteers in April.
- Sponsorship revenue $72,975, collect $28,800
- They are still discussing give-away. Might be a t-shirt or water bottle.
- Action Items for Staff
- 2019-03-28, Change button color for "Register Now" on https://telaviv.appsecglobal.org/registration/registration-international [Mike]
- 2019-04-01, Chapter Leader outreach with one slide about events [Lisa]
- 2019-04-02, Develop a more agressive social media plan for conference [Lisa]
- 2019-04-03, Special One-off Connector dedicated for an event [Lisa]
- 2019-04-02, Build a schedule of volunteers (number and schedules) [Mike]
- 2019-03-27, Do we have any outstanding comarketing channels, if so, ask [Lisa]
2019-03-12
- Innovation Fair. They will do a Demo fest 4-6min to pitch their project. Total 45-60min in the main session; just prior to Keynote.
- Registration is online. So far 5ppl for conference, 3ppl in Training
- Discussion about training and discount codes for Corporate Sponsors, etc.
- More aggressive Social campaign for event [Mike > Lisa]
- Kelly reviewed current sponsorship details. If all outstanding contacts are signed or ready to sign we are at $53,350 of revenue
- Avi will pass onto Mike a contact that would market the event for a commission.
- Action Items for Staff
- 2019-03-21, Develop a more agressive social media plan for conference [Lisa]
2019-03-05
- CFP is closed with 120 submissions. Opened the second round is open and will close 10-April. They will be sending out notices to first round later this week.
- CFT we do not have enough training rooms, 10 confirmed trainings. The have had more more good sessions submitted so they are adding two more small rooms to the plan.
- Verified Dawn's list of changed on registration
- Will add a Dinner Pass for Leaders for $75
- Discussed details on current sponsorship agreements and current status.
- Mod Security Project is requesting a full day room for a working meeting.
- Action Items for staff
- 2019-03-07, When can get Sched setup with training info [Lisa]
- 2019-03-08, Give Eurlan the Sched link once setup [Lisa]
- 2019-03-08, Determine status of Mod Security Project [Kelly]
2019-02-26
- Closed CFP Round #1 on Sunday (116 submissions) 30-40% was in the last few days.
- CFT closed and working to select final. Challenge is our two biggest rooms @ Intercontental only hold 30 ppl for training sessions. Options for three-days courses only can accomodate 15-20 seats. Lynn is exploring a seperate venue as a backup. Current arrangement is 60/40 (40 trainers) on
- We confirmed pricing for sponsorships, tickets, and training.
- Open question to staff about expense for PR (today is $500). Do we want to increase this budget and what is the purpose to (1) drive more attendance and/or (2) get coverage from the event? There was not closure but assigned to Mike
- Plan is to open registration on March 4th. Vikki will pass along content about hotels, etc to both the telaviv.appsecglobal.org site and on owasp.org.
- Team still accepting feedback on Innovation Summit
- Action Items for staff
- 2019-03-06, Prepare to receive data for Sched (Upload training), [Lisa]
- 2019-03-06, Release Sponsorship Brouchure v2, [Kelly]
- 2019-03-09, Decide on a Marketing plan objectives and budget, [Mike]