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Global Conferences Committee 2011 Plan

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Approved: 12/22/2010 | Vote Thread

Goals

  1. Have a Global AppSec in NA, SA, EU, Asia in 2011
  2. Promote OWASP Projects/Initiatives at OWASP Conferences
  3. Enhance Services for Conference Planners
  4. Reach out to developers (have 20% of attendees in a dev position)
  5. Reach out to non-members (have 70% of attendees at cons non-members)
  6. Bring more into the fold (Generate 300 new/renewed members at conferences)
  7. Streamline Sponsorships (Global Conference Sponsors, Targeted Conference Sponsors)
  8. Revise GCC Governance
  9. Have a profit of $200k in 2011 across all conferences

Initiatives

  • OWASP Conference management system (Goal 1, 3)
    • We need a system to take in applications for events, vett them, approve them, and schedule them. The current process of people emailing Kate, Me or the board is not acceptable with the number of events we have
    • I see this as critical to establishing control over the OWASP schedule and is a top priority
  • OWASP AppSec Track (Goal 2)
    • Partnership with projects committee
    • Have a cadre of speakers, ready to go with presentations about OWASP projects/activities
    • Require all OWASP Regional and AppSec events to have an “OWASP Track” of at least 6 presentations from this pool, managed, selected, and funded by the GCC and the GPC
  • OWASP Global Conference Sponsors (Goal 3, 7)
    • Provide unified sponsorships for the Global AppSec Conferences
    • Split revenues among individual conferences budget
    • Streamlines our sponsorships
    • Conference planners are welcome to elicit additional sponsorships
  • Central conference support services (Goal 3)
    • Investigate for-hire international conference support companies
      • Event logistics companies
    • Investigate costs for hiring conference organizer
      • Foundation Employee
  • Conference Marketing (Goal 3)
    • OWASP Conference Twitter accounts
    • OWASP Conference Domain Names
    • Conference Twitter Accounts
      • Like domains, turned over to planners for their use as appropriate
      • @OWASPConferences – held by the GCC for announcements
      • @OWASPAppSec – held by the GCC for announcements
      • @AppSecNA
      • @AppSecUS
      • @AppSecEU
      • @AppSecAsia
      • @AppSecSA
    • Use of Short URLS on the owasp.org website
    • Regional Targeted Mailing Lists
      • To reduce OWASP All traffic
  • OWASP Merchandise Model(Goal 3, Goal9)
    • A shippable “OWASP Store” with OWASP branded items for sale at conferences
    • Already exists, just need to formalize
  • OWASP Conference Marketing (global, regional, electronic, print) (Goal 4,5,6)
    • Procure Booth space at developer focused conferences
    • Provide budget for OWASP Schwag for use at OWASP Booths in other conferences
    • Evaluate other advertising mechanisms for conferences

Policy Changes

  • Change Conference Types to include:
    • OWASP Global AppSec Conferences (Currently AppSec Conferences)
    • OWASP Regional/Theme Conference (currently Regional, all regional cons will be encouraged have to have a unique theme, development, Research, PHP, Government, Browsers …..)
  • GCC Member attendance at conferences Global AppSec and Regional/Theme level cons (as available by GCC members and budget)
    • GCC Representative shall not be intimately involved with the conference planning to provide an objective assessment.
    • Members will have the opportunity to request travel to scheduled events and travel will be assigned based on proximity to the event, cost and member availability.
    • GCC member shall:
      • interface with the local planning committee at least 1 month before trip (attend planning call)
      • Interact with planners/attendees while at conference
      • Interact with Sponsors
    • At the next GCC meeting the traveling member will be expected to provide an post trip report covering
      • Assessment of facility
      • Event Marketing Strategy
      • Examination of Event Budget
      • Estimation of Speaker Quality
      • Sponsor engagement/cost-effectiveness & feedback
      • Any notable comments from planners/attendees
      • Any unique outstanding elements
      • Any issues
  • GCC Member signature authority for OWASP
    • Leverage By-Lawys Article VI Section 1 - Designate as Agent
    • Alleviate need of OWASP Board to sign contracts (currently a significant bottleneck)
    • All conference related contracts will be required to go through the GCC
    • In general will be responsibility of Chair, however all committee members shall be authorized to sign on conference business (no single point of failure)
    • GCC members will not be permitted to sign contracts for conferences they organize (except when signature is required immediately)
  • All OWASP events MUST use the new conference management system
    • For OWASP Events only, not applicable to regular chapter meetings
    • It’s important to manage the schedule and enforce brand management
    • Any conference not registered & approved will not receive OWASP funds or support
    • Will take effect once system is in place
  • All Global AppSec conferences must accommodate an OWASP Track
    • Will not represent more than 1/3 of content (can be half day, full day, full conference as applies to the individual conference)
    • Joint venture with Projects Committee
    • Regional/theme events will have this available to them

Budget Request

  • $7500 for conference support (schwag/tables) targeting developer conferences
  • $500 OWASP GCC Technology Needs
    • Domain Names
    • Other tech solutions + planning tools
  • $15,000, OWASP Track Travel expenses (cap, will try and get indv company sponsorships)
  • $10,000 GCC Member at all conferences (approx $1500/AppSec, $800 Regional)
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