Corporate Sponsorship Proposal 201902

The published version of this completed project is https://www.owasp.org/index.php/Corporate_Sponsorship This page is the historical project page.

Overview

In 2019 the Foundation seeks to offer a better value proposition to corporate sponsorship. Current supporters value exhibition and public acknowledgment opportunities but have been interested in training and better conference benefits. At the 2019 Staff Summit, the team brainstormed the end state of updating our Corporate Sponsorship Packages with a focus on value, shared benefit and simplicity.

Goals

• Increase our corporate sponsorship opportunities to further the mission of the Foundation
• Simplify the options for corporate support into a set of tiered benefits
• Provide more value to sponsors and conference attendees by hosting more exhibitors
• Increase Corporate Sponsorship revenue by 25%.

Milestones

• 2019-02-21, Concept at Staff Summit (whiteboard)
• 2019-02-28, Refine and document ideas from summit
• 2019-03-01, Begin to socialize concepts with stakeholders
• 2019-03-18, Present concept to Board
• 2019-04-22, Launch
• 2019-05-30, Public page with updated Corporate Sponsorships posted.

Proposal

• Add an additional level of corporate sponsorship, for a total of 4 while adding additional benefits to the current top 2 levels.
• Increase the cost of two of our current corporate sponsorship options.
• The top 3 corporate sponsorship levels would offer a defined number of complimentary individual memberships.
• The top 3 corporate sponsorship levels would offer a defined number of training seats at our global, local and/or regional events.
• The top 3 corporate sponsorship levels would offer a defined number of complimentary exhibitor space at our global, local and/or regional events. These corporate sponsors would have first choice to choose their exhibitor space location at the particular event(s).
• The top 2 corporate sponsorship levels would offer a defined number of on-site training days
• $1,000 per event will allocated the Event P&L

Level	Diamond	Platinum	Gold	Silver
Cost	$250,000 $175,000 USD	$125,000 USD	$50,00 USD $75,000 USD	$25,000 USD $25,000 USD
Complimentary Individual 1 Year Membership for Employees	Unlimited 500 (value $25,000)	200 (value $10,000)	100 (value $5,000)	10
On-Site Training	10 day on-site (est. value $50,000)	5 day on-site (est. value $25,000)	2 day on-site (est. value $10,000)	N/A
Exhibitor Sponsorship Space at Global and Local/Regional events	At all Global AppSec events and expo space at 3 Local/Regional Events over the next 12 months. First choice of exhibitor location if time permits. (est. value $114,000)	At all Global AppSec events and 2 Local/Regional events over the next 12 months. First choice of exhibitor location if time permits. (est. value $74,800)	At 2 Global AppSec events and 1 Local/Regional event over the next 12 months. Choice of preferred exhibitor location if time permits. (est. value $55,200)	At 1 Global AppSec event and 1 Local/Regional event over the next 12 months. Choice of preferred exhibitor location if time permits.
Complimentary Tickets & Discounted Global AppSec Conference Registration Rates for Employees. Please note this does not include Training Tracks	3 Full Conference Passes included to attend the exhibiting event. Additional conference passes will discounted 50%.	3 Full Conference Passes included to attend the exhibiting event. Additional conference passes will discounted 50%.	3 Full Conference Passes included to attend the exhibiting event. Additional conference passes will discounted 20%.	3 Full Conference Passes included to attend the exhibiting event. Additional conference passes will discounted 20%.
Complimentary Training Seats at Global or Local/Regional event	10 (est. value $8,500)	7 (est. value $5,950)	5 (est. value $4,250)	2 (est. value $1,700)
Attribute Portion of Sponsorship to Chapter or Project or Women in AppSec	$4,000 (8%)* Up to $20,000	Up to $10,000	$4,000 (8%)* Up to $5,000	$3,000 USD (15%) Up to $2,500
Optional Allocation to Initiative or Conference Sponsorship of Choice	$16,000 (32%) to one or split between two of the following: Conference Sponsorship OWASP Projects - General Community Outreach - General WASPY Awards Women in AppSec N/A	N/A	$16,000 (32%) to one or split between two of the following: Conference Sponsorship OWASP Projects - General Community Outreach - General WASPY Awards Women in AppSec N/A	$5,000 (25%) to one of the following: Conference Sponsorship OWASP Projects - General Community Outreach - General WASPY Awards Women in AppSec N/A
Public Acknowledgement	Globally recognized as a supporter by posting company logo on the landing page of new website (launch expected June 2019). (Image size for logos: jpg or png with a size of 600px X 180px at 72dpi) Logo must only consist of one company name per corporate membership.	Globally recognized as a supporter by posting company logo on the acknowledgement page (Image size for logos: jpg or png with a size of 450px X 135px at 72dpi) Logo must only consist of one company name per corporate membership.	Globally recognized as a supporter by posting company logo on the acknowledgement page (Image size for logos: jpg or png with a size of 450px X 135px at 72dpi) Logo must only consist of one company name per corporate membership.	Globally recognized as a supporter by posting company logo on the acknowledgement page (Image size for logos: jpg or png with a size of 300px X 90px at 72dpi) Logo must only consist of one company name per corporate membership.
Corporate Supporter Bio	Global recognition on our Corporate Supporter Bio Page	Global recognition on our Corporate Supporter Bio Page	Global recognition on our Corporate Supporter Bio Page	Global recognition on our Corporate Supporter Bio Page
Advertising	Ad in the OWASP Connector Community Newsletter at no additional cost x 4 (value $10,000) Distribution Method: The connector is released monthly via email. It has a global outreach to over 46,000+ OWASP Members and participants additionally it is also posted to the OWASP Blog	Ad in the OWASP Connector Community Newsletter at no additional cost x 3 (value $7,500) Distribution Method: The connector is released monthly via email. It has a global outreach to over 46,000+ OWASP Members and participants additionally it is also posted to the OWASP Blog	Ad in the OWASP Connector Community Newsletter at no additional cost x 3 (value $7,500) Distribution Method: The connector is released monthly via email. It has a global outreach to over 46,000+ OWASP Members and participants additionally it is also posted to the OWASP Blog	Ad in the OWASP Connector Community Newsletter at no additional cost x 2 (value $5,000) Distribution Method: The connector is released monthly via email. It has a global outreach to over 46,000+ OWASP Members and participants additionally it is also posted to the OWASP Blog
Press & Media	Joint OWASP Press Release Recognition via social media & in our monthly Connector	Joint OWASP Press Release Recognition via social media & in our monthly Connector	Joint OWASP Press Release Recognition via social media & in our monthly Connector	Joint OWASP Press Release Recognition via social media & in our monthly Connector
Discounted Sponsorship Rates	Receive discounted sponsorship rates at our conferences. Actual amount of discount varies for each event. Discounts also available off of a la carte items.	Receive discounted sponsorship rates at our conferences. Actual amount of discount varies for each event. Discounts also available off of a la carte items.	Receive discounted sponsorship rates at our conferences. Actual amount of discount varies for each event. Discounts also available off of a la carte items.	Receive discounted sponsorship rates at our conferences. Actual amount of discount varies for each event. Discounts also available off of a la carte items.
Vote in Global Annual Elections	Have (1) Supporting member vote in elections and on issues that shape the direction of the community.	Have (1) Supporting member vote in elections and on issues that shape the direction of the community.	Have (1) Supporting member vote in elections and on issues that shape the direction of the community.	Have (1) Supporting member vote in elections and on issues that shape the direction of the community.

• Exhibitor sponsorship space at our Global, Local & Regional events
  • These sponsoring companies would have first choice of expo location over any other event sponsor.