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Difference between revisions of "Staff-Projects/201909-Global-AppSec-DC"

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(→‎Sponsorships)
(→‎Sponsorships)
 
(21 intermediate revisions by 4 users not shown)
Line 6: Line 6:
 
* Name: Global AppSec DC
 
* Name: Global AppSec DC
 
* URL: https://dc.globalappsec.org/
 
* URL: https://dc.globalappsec.org/
 +
* [https://docs.google.com/spreadsheets/d/1AEWB0y7gQztsqE1ae0Z5m_KHsdkpVqBXFbsY1DYYdMk/edit?ts=5ca534fb#gid=0 Speaker Worksheet]
  
 
Venue Documents
 
Venue Documents
Line 22: Line 23:
 
= Milestones =
 
= Milestones =
  
−
* 2019-04-05, Launch "Save the Date" site w/hotel booking code/info
+
* 2019-06-01, Launch "Save the Date" site w/hotel booking code/info
 
* 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
 
* 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
 
* 2019-08-08, Hotel requires final Program, Catering selections, and AV
 
* 2019-08-08, Hotel requires final Program, Catering selections, and AV
Line 66: Line 67:
 
|Attendee (NonMember)
 
|Attendee (NonMember)
 
|Full Conference - Early Bird 25%
 
|Full Conference - Early Bird 25%
−
|125
+
|100
−
|$520
+
|$600
−
|$65,000
+
|$60,000
 
|-
 
|-
 
|'''Attendee (NonMember)'''
 
|'''Attendee (NonMember)'''
 
|'''Full Conference - Attendee'''
 
|'''Full Conference - Attendee'''
 
|'''375'''
 
|'''375'''
−
|'''$695'''
+
|'''$795'''
−
|$260,625
+
|$298,125
 
|-
 
|-
 
|Attendee (Member)
 
|Attendee (Member)
 
|Full Conference - Early Bird 25% (OWASP Member Discount)
 
|Full Conference - Early Bird 25% (OWASP Member Discount)
−
|125
+
|100
−
|$445
+
|$525
−
|$55,625
+
|$52,500
 
|-
 
|-
 
|Attendee (Member)
 
|Attendee (Member)
 
|Full Conference- Attendee (OWASP Member Discount)
 
|Full Conference- Attendee (OWASP Member Discount)
−
|175
+
|150
−
|$620
+
|$720
−
|$108,500
+
|$108,000
 
|-
 
|-
 
|Leader
 
|Leader
−
|Full Conference - Leader Discount (80% Off)
+
|Full Conference - Leader Discount (100% Off)
 
|100
 
|100
−
|$104
+
|$0
−
|$10,400
+
|$0
 
|-
 
|-
 
|Student
 
|Student
−
|Full Conference - Leader Discount (80% Off)
+
|Full Conference - Student
 
|30
 
|30
 
|$95
 
|$95
Line 101: Line 102:
 
|-
 
|-
 
|Complimentary
 
|Complimentary
−
|Full Conference - Complimenary
+
|Full Conference - Complimentary
−
|16
+
|15
 
|$0
 
|$0
 
|$0
 
|$0
Line 115: Line 116:
 
|Full Conference - Volunteer
 
|Full Conference - Volunteer
 
|60
 
|60
 +
|$0
 +
|$0
 +
|-
 +
|Exhibition
 +
|Exhibition only - 3p-5p Daily
 +
|50
 
|$0
 
|$0
 
|$0
 
|$0
Line 144: Line 151:
 
|
 
|
 
|Total Attendance
 
|Total Attendance
−
|1,459
+
|1,383
 
|
 
|
 
|
 
|
Line 157: Line 164:
 
|-
 
|-
 
| + Conference
 
| + Conference
−
|$503,000
+
|$521,475
 
|-
 
|-
 
| + Training
 
| + Training
Line 184: Line 191:
 
|-
 
|-
 
|'''Total Income'''
 
|'''Total Income'''
−
|'''$1,372,000'''
+
|'''$1,390,475'''
 
|-
 
|-
 
|
 
|
Line 295: Line 302:
 
|-
 
|-
 
|'''Total Expenses'''
 
|'''Total Expenses'''
−
|'''$998,598'''
+
|'''$999,314'''
 
|-
 
|-
 
|''10% Contingency''
 
|''10% Contingency''
−
|''$137,200''
+
|''$139,048''
 
|-
 
|-
 
|Net Profit
 
|Net Profit
−
|$236,202
+
|$252,114
 
|}
 
|}
  
 
= Sponsorships =
 
= Sponsorships =
  
−
This event offers several parter sponsorships opportunities.  If you are interested in supporting the event please contact [mailto:kelly.santalucia@owasp.org?subject=Global%20AppSec%20DC kelly.santalucia@owasp.org].  
+
This event offers several sponsorship opportunities.  If you are interested in supporting the event please contact [mailto:kelly.santalucia@owasp.com?subject=Global%20AppSec%20DC kelly.santalucia@owasp.com].  
 
https://dc.globalappsec.org/sponsors/
 
https://dc.globalappsec.org/sponsors/
  
−
'''DRAFT'''
+
Sponsorship Contract Status to Date (as of 8:00amET June 25, 2019) Amount Contracted: $265,500 Amount Collected: $63,000
−
{| class="wikitable"
 
−
!Premier Sponsorship Packages
 
−
!Diamond
 
−
(1)
 
−
!Platinum
 
−
(4)
 
−
!Gold
 
−
(20)
 
−
!Silver
 
−
(15)
 
−
|-
 
−
|General Rate
 
−
|<s>$47,500</s>
 
−
'''$50,000'''
 
−
|<s>$23,000</s>
 
−
'''$24,500'''
 
−
|$16,000
 
−
|<s>$11,500</s>
 
−
'''$12,000'''
 
−
|-
 
−
|[https://www.owasp.org/index.php/Corporate_Membership Corporate Member] Rate
 
−
Contributor Corporate Members save 10%
 
  
−
Premier Corporate Members save 15%
+
Corporate Supporters
 +
* Altitude Networks - invoiced
 +
* Avatao - invoiced
 +
* Cequence Security - invoiced
 +
* Checkmarx - invoiced
 +
* HCL Technologies - contract sent
 +
* RIPS - paid in full
 +
* Snyk - contract sent
 +
* Synopsys - invoiced
 +
Sapphire Level
 +
* Acunetix - partial payment received
 +
* Micro Focus - invoiced
 +
* Netsparker - paid in full
 +
* Rapid7 - invoiced
 +
* Security Compass - contract sent
 +
* Signal Sciences - contract sent
 +
Ruby Level
 +
* Contrast Security - invoiced
 +
* Detectify - contract sent
 +
* nVisium Security - invoiced
 +
* Ping Identity - paid in full
 +
* Security Innovation - invoiced
 +
* Security Journey - paid in full
 +
* Veracode - invoiced
  
−
Elite Corporate Members save 18%
+
{| class="wikitable"
−
|
+
!Level & Benefits
−
|
+
!Emerald
−
|
+
!Sapphire
−
|
+
!Ruby
 
|-
 
|-
−
|Exhibition Space
+
|AppSec Events
−
|30'x30'
+
|Single event only
−
|30'x10'
+
|Single event only
−
|6'x8'
+
|Single event only
−
|6'x8'
 
 
|-
 
|-
−
|Full Conference Passes
+
|Expo Space
−
|5
+
|30’x10’
−
|4
+
|10’x10’
−
|3
+
|8’x6’
−
|2
 
 
|-
 
|-
−
|Expo Passes
+
|Conference Passes
−
|unlimited
+
|Six
−
|unlimited
+
|Four
−
|unlimited
+
|Two
−
|unlimited
 
 
|-
 
|-
−
|A la Carte Item Discount
+
|Logo on Event website
−
|15%
+
|Yes
−
|15%
+
|Yes
−
|10%
+
|Yes
−
|10%
 
 
|-
 
|-
−
|Logo on Event Website
+
|Lead Scanners
−
|yes
+
|Two
−
|yes
+
|Yes
−
|yes
+
|No
−
|yes
 
 
|-
 
|-
−
|Recognition at Conference Entrance
+
|Cost
−
|yes
+
|$50,000
−
|yes
+
|$25,000
−
|no
+
|$15,000
−
|no
 
−
|-
 
−
|Complimentary Lead Scanner
 
−
|yes (2)
 
−
|yes (1)
 
−
|yes (1)
 
−
|no
 
−
|-
 
−
|Inclusion in Vendor Passport
 
−
|yes
 
−
|yes
 
−
|yes
 
−
|no
 
−
|-
 
−
|Unlimited Use Ticket Discount
 
−
|$100/USD
 
−
|$100/USD
 
−
|$50/USD
 
−
|no
 
−
|-
 
−
|'''Recognition on slides (during opening & closing'''
 
−
'''ceremony, prior to keynotes & conference talks to begin)'''
 
−
|'''yes'''
 
−
|'''yes'''
 
−
|'''no'''
 
−
|'''no'''
 
−
|-
 
−
|'''Logo on event day schedule handouts'''
 
−
|'''yes'''
 
−
|'''yes'''
 
−
|'''no'''
 
−
|'''no'''
 
−
|-
 
−
|'''Logo on Lanyard'''
 
−
|'''yes'''
 
−
|'''no'''
 
−
|'''no'''
 
−
|'''no'''
 
−
|-
 
−
|'''Logo on Conference Bag'''
 
−
|'''yes'''
 
−
|'''yes'''
 
−
|'''no'''
 
−
|'''no'''
 
−
|-
 
−
|'''Logo on OWASP Leader T-shirts'''
 
−
|'''yes'''
 
−
|'''no'''
 
−
|'''no'''
 
−
|'''no'''
 
−
|-
 
−
|'''Logo on event Volunteer T-shirts'''
 
−
|'''yes'''
 
−
|'''no'''
 
−
|'''no'''
 
−
|'''no'''
 
 
|}
 
|}
−
'''A la Carte Sponsorship Items'''
 
−
{| class="wikitable"
 
−
!Item
 
−
!Benefits
 
−
!Cost
 
−
|-
 
−
|Capture the Flag (3)
 
−
|Company will be recognized as providing the prizes for the CTF event organized during the
 
−
conference days. The CTF event is open to all conference attendees. CTF winners will be
 
−
 
−
announced during the conference closing ceremony and the sponsors will have the opportunity
 
−
 
−
to come on stage to present the prizes to the winners!
 
−
 
−
• Company logo on the official event website
 
−
 
−
• Sponsor(s) have the option to place one sign in the Capture the Flag room. Sign provided by the sponsor(s).
 
−
|$3,000/USD
 
−
|-
 
−
|University Challenge (3)
 
−
|Sponsors will be recognized as providing the prizes for the UC event organized during the
 
−
training days. The UC event is a free event for University teams. UC winners will be announced
 
  
−
during the conference closing ceremony and the sponsors will have the opportunity to come on
+
'''Open Ended Sponsorship Questions:'''
  
−
stage to present the prizes to the winners!
+
Will the expo areas be carpeted?
  
−
• Company logo on the official event website
+
Will the expo areas have electricity? If so, is it being provided or will it be an extra cost?
  
−
• Sponsor(s) have the option to place one sign in the University Challenge room. Sign provided
+
Will the expo areas be divided by pipe and draping?
−
 
 
−
by the sponsor(s).
 
−
|$3,000/USD
 
−
|-
 
−
|Welcome Reception (2)
 
−
|The Welcome Reception will be held Wednesday evening. It presents a unique opportunity for conference attendees & vendors to network.
 
−
• Sponsors name/logo will be proudly displayed on signage during the pre-conference reception.
 
−
 
 
−
• Sponsors will be permitted to erect their own signage throughout the dinner hall.
 
−
 
 
−
• Logo on the official website
 
−
|$9,000/USD
 
−
|-
 
−
|Networking Event (2)
 
−
|Sponsors name/logo will be proudly displayed on signage during the Networking Event. Networking Event tickets will be co-branded with the sponsors logo (time permitting) along with OWASP’s logo.
 
−
• Sponsors will be permitted to erect their own signage throughout the dinner hall.
 
−
 
 
−
• Logo on the official website
 
−
 
 
−
• '''Two complimentary full conference tickets'''
 
−
|<s>$18,500</s>/USD
 
−
'''$20,000/USD (added two event tickets)'''
 
−
|-
 
−
|Badge Sponsor (1)
 
−
|Official sponsor of the Global AppSec DC 2019 badges
 
−
• Logo proudly displayed on all attendee badges
 
−
 
 
−
• Company logo on the official event website
 
−
 
 
−
• '''One complimentary full conference ticket'''
 
−
|'''$7,000/USD (added one event ticket)'''
 
−
|-
 
−
|Women In AppSec
 
−
|TBD
 
−
|TBD
 
−
|}
 
  
 
= Legal =
 
= Legal =
  
−
This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreeement isn’t completed the status should be provided here.
+
This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreement isn’t completed the status should be provided here.
  
 
* Conference Organizing [ ]
 
* Conference Organizing [ ]

Latest revision as of 19:45, 26 June 2019

Overview

The Northern Virginia (DC) chapter is hosting one of three Global AppSec events in 2019. Global AppSec DC will be presented Setpember 9-13, 2019 at the Marriott Wardman Hotel. The five day event will begin with three days of training sessions followed by a two day Conference.

Project Links

Venue Documents

Goals

  1. Gather the OWASP community for discussions and shared learnings on security topics with 1,200 attendees
  2. Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
  3. Provide unique opportunities for local infosec community in DC
  4. Achieve revenue and profitability targets.

Milestones

  • 2019-06-01, Launch "Save the Date" site w/hotel booking code/info
  • 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
  • 2019-08-08, Hotel requires final Program, Catering selections, and AV
  • 2019-08-19, Rooming list cutoff date [TBD]
  • 2019-09-09, First Day of Event, Training Sessions Open
  • 2019-09-12, First Day of Event

Leadership

  • unordered list of each leader and a hyperlink to their email address.

Venue

Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC 30008
+1.202.328.2000
  • Metro Station: Woodley Park-Zoo Metro Station
  • Airport: [Reagan National Airport]
  • Venue Contact: Shane Jones, +1.202.328.5693 [email protected]
  • Hotel Group rate - $269 a night plus 14.95% tax
  • Cutoff date is August 19th
  • Four upgrade at the group rate of $269 a night
  • Five staff rate rooms at $239 a night plus 14.95% tax

Hotel booking link - https://book.passkey.com/go/appsec2019

Registration

List all registration options and their prices and what conditions are required for certain discounts (if any). Include a link to the registration page. Note the registration link should ALSO be available in the Key Resources sections above.

Budget

Draft budget based upon the following pricing model with expected attendance

Class Ticket Description (as it appears on Registration Units Unit Price Gross
Attendee (NonMember) Full Conference - Early Bird 25% 100 $600 $60,000
Attendee (NonMember) Full Conference - Attendee 375 $795 $298,125
Attendee (Member) Full Conference - Early Bird 25% (OWASP Member Discount) 100 $525 $52,500
Attendee (Member) Full Conference- Attendee (OWASP Member Discount) 150 $720 $108,000
Leader Full Conference - Leader Discount (100% Off) 100 $0 $0
Student Full Conference - Student 30 $95 $2,850
Complimentary Full Conference - Complimentary 15 $0 $0
Speaker Full Conference - Speaker 75 $0 $0
Volunteer Full Conference - Volunteer 60 $0 $0
Exhibition Exhibition only - 3p-5p Daily 50 $0 $0
Training Training Classes (40 seats @ 4 classes @ 3 days) 360 $850 $306,000
Training Complimentary Training Complimentary (2 seats @ 4 classes @ 3 days) 18 $0 $0
Total Attendance 1,383
Income
Ticket Sales
+ Conference $521,475
+ Training $306,000
Sponsorship
+ Diamond $125,000
+ Platinum $200,000
+ Gold $100,000
+ Silver $100,000
+ A la Carte $30,000
Sales on Merchandise $8,000
Total Income $1,390,475
Expenses
F&B and Venues
+ Conference $400,000
+ Training $90,000
+ Pre-Conference Reception $50,000
+ Happy Hour $10,000
Audio/Visual
+ Training $30,000
+ Conference $80,000
+ Recording $30,000
+ Photographer $1,500
Trainers Payout $122,400
Marketing
+ PR $25,000
+ Website $1,000
+ Graphic Designer $6,000
+ Online Advertising $2,000
Travel
+ Keynotes $4,000
+ Staff & Board $14,000
+ Organizing Committee $500
Attendees
+ Merchandise $25,000
+ Volunteer T-Shirt $1,000
+ Badges $3,000
+ Lanyards $3,500
+ Attendee Bag/Giveaway $6,000
+ Lead Retrieval $4,000
Administration
+ Booth Setup and Shipping $15,000
+ Program, Tickets, Passport & Signs $20,000
+ Bank Fees $32,798
+ Security Guards $2,000
+ Insurance Rider $2,500
+ Office Supplies $500
Total Expenses $999,314
10% Contingency $139,048
Net Profit $252,114

Sponsorships

This event offers several sponsorship opportunities. If you are interested in supporting the event please contact [email protected]. https://dc.globalappsec.org/sponsors/

Sponsorship Contract Status to Date (as of 8:00amET June 25, 2019) Amount Contracted: $265,500 Amount Collected: $63,000

Corporate Supporters

  • Altitude Networks - invoiced
  • Avatao - invoiced
  • Cequence Security - invoiced
  • Checkmarx - invoiced
  • HCL Technologies - contract sent
  • RIPS - paid in full
  • Snyk - contract sent
  • Synopsys - invoiced

Sapphire Level

  • Acunetix - partial payment received
  • Micro Focus - invoiced
  • Netsparker - paid in full
  • Rapid7 - invoiced
  • Security Compass - contract sent
  • Signal Sciences - contract sent

Ruby Level

  • Contrast Security - invoiced
  • Detectify - contract sent
  • nVisium Security - invoiced
  • Ping Identity - paid in full
  • Security Innovation - invoiced
  • Security Journey - paid in full
  • Veracode - invoiced
Level & Benefits Emerald Sapphire Ruby
AppSec Events Single event only Single event only Single event only
Expo Space 30’x10’ 10’x10’ 8’x6’
Conference Passes Six Four Two
Logo on Event website Yes Yes Yes
Lead Scanners Two Yes No
Cost $50,000 $25,000 $15,000

Open Ended Sponsorship Questions:

Will the expo areas be carpeted?

Will the expo areas have electricity? If so, is it being provided or will it be an extra cost?

Will the expo areas be divided by pipe and draping?

Legal

This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreement isn’t completed the status should be provided here.

  • Conference Organizing [ ]
  • Venue [ Signed Agreement with Venue File:Global AppSEC DC Marriott.PDF ]
  • Venue A/V (if different vendor [ TBD ]
  • Catering [ with venue ]
  • Session Recordings [ ]
  • Lead Collection [ ]
  • Event Insurance [none required by venue]

Creative

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