Staff-Projects/201909-Global-AppSec-DC

Overview

The Northern Virginia (DC) chapter is hosting one of three Global AppSec events in 2019. Global AppSec DC will be presented Setpember 9-13, 2019 at the Marriott Wardman Hotel. The five day event will begin with three days of training sessions followed by a two day Conference.

Project Links

• Name: Global AppSec DC
• URL: https://dc.globalappsec.org/
• Speaker Worksheet

Venue Documents

• Schedule of Events* Training Floorplan
• Keynote Floorplan
• Conference Room Floorplan
• Estimated Charges for Master

Goals

1. Gather the OWASP community for discussions and shared learnings on security topics with 1,200 attendees
2. Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
3. Provide unique opportunities for local infosec community in DC
4. Achieve revenue and profitability targets.

Milestones

• 2019-06-01, Launch "Save the Date" site w/hotel booking code/info
• 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
• 2019-08-08, Hotel requires final Program, Catering selections, and AV
• 2019-08-19, Rooming list cutoff date [TBD]
• 2019-09-09, First Day of Event, Training Sessions Open
• 2019-09-12, First Day of Event

Leadership

• unordered list of each leader and a hyperlink to their email address.

Venue

Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC 30008
+1.202.328.2000

• Metro Station: Woodley Park-Zoo Metro Station
• Airport: [Reagan National Airport]
• Venue Contact: Shane Jones, +1.202.328.5693 [email protected]
• Hotel Group rate - $269 a night plus 14.95% tax
• Cutoff date is August 19th
• Four upgrade at the group rate of $269 a night
• Five staff rate rooms at $239 a night plus 14.95% tax

Registration

List all registration options and their prices and what conditions are required for certain discounts (if any). Include a link to the registration page. Note the registration link should ALSO be available in the Key Resources sections above.

Budget

Draft budget based upon the following pricing model with expected attendance

Class	Ticket Description (as it appears on Registration	Units	Unit Price	Gross
Attendee (NonMember)	Full Conference - Early Bird 25%	100	$600	$60,000
Attendee (NonMember)	Full Conference - Attendee	375	$795	$298,125
Attendee (Member)	Full Conference - Early Bird 25% (OWASP Member Discount)	100	$525	$52,500
Attendee (Member)	Full Conference- Attendee (OWASP Member Discount)	150	$720	$108,000
Leader	Full Conference - Leader Discount (100% Off)	100	$0	$0
Student	Full Conference - Student	30	$95	$2,850
Complimentary	Full Conference - Complimentary	15	$0	$0
Speaker	Full Conference - Speaker	75	$0	$0
Volunteer	Full Conference - Volunteer	60	$0	$0
Exhibition	Exhibition only - 3p-5p Daily	50	$0	$0
Training	Training Classes (40 seats @ 4 classes @ 3 days)	360	$850	$306,000
Training Complimentary	Training Complimentary (2 seats @ 4 classes @ 3 days)	18	$0	$0
	Total Attendance	1,383

Income
Ticket Sales
+ Conference	$521,475
+ Training	$306,000
Sponsorship
+ Diamond	$125,000
+ Platinum	$200,000
+ Gold	$100,000
+ Silver	$100,000
+ A la Carte	$30,000
Sales on Merchandise	$8,000
Total Income	$1,390,475
Expenses
F&B and Venues
+ Conference	$400,000
+ Training	$90,000
+ Pre-Conference Reception	$50,000
+ Happy Hour	$10,000
Audio/Visual
+ Training	$30,000
+ Conference	$80,000
+ Recording	$30,000
+ Photographer	$1,500
Trainers Payout	$122,400
Marketing
+ PR	$25,000
+ Website	$1,000
+ Graphic Designer	$6,000
+ Online Advertising	$2,000
Travel
+ Keynotes	$4,000
+ Staff & Board	$14,000
+ Organizing Committee	$500
Attendees
+ Merchandise	$25,000
+ Volunteer T-Shirt	$1,000
+ Badges	$3,000
+ Lanyards	$3,500
+ Attendee Bag/Giveaway	$6,000
+ Lead Retrieval	$4,000
Administration
+ Booth Setup and Shipping	$15,000
+ Program, Tickets, Passport & Signs	$20,000
+ Bank Fees	$32,798
+ Security Guards	$2,000
+ Insurance Rider	$2,500
+ Office Supplies	$500
Total Expenses	$999,314
10% Contingency	$139,048
Net Profit	$252,114

Sponsorships

This event offers several sponsorship opportunities. If you are interested in supporting the event please contact [email protected]. https://dc.globalappsec.org/sponsors/

Sponsorship Contract Status to Date (as of 8:00amET June 25, 2019) Amount Contracted: $265,500 Amount Collected: $43,000

Corporate Supporters

• Altitude Networks - invoiced
• Avatao - invoiced
• Cequence Security - invoiced
• Checkmarx - invoiced
• HCL Technologies - contract sent
• RIPS - paid in full
• Snyk - contract sent
• Synopsys - invoiced

Sapphire Level

• Acunetix - partial payment received
• Micro Focus - invoiced
• Netsparker - invoiced
• Rapid7 - invoiced
• Security Compass - contract sent
• Signal Sciences - contract sent

Ruby Level

• Contrast Security - invoiced
• Detectify - contract sent
• nVisium Security - invoiced
• Ping Identity - paid in full
• Security Innovation - invoiced
• Security Journey - paid in full
• Veracode - invoiced

Level & Benefits	Emerald	Sapphire	Ruby
AppSec Events	Single event only	Single event only	Single event only
Expo Space	30’x10’	10’x10’	8’x6’
Conference Passes	Six	Four	Two
Logo on Event website	Yes	Yes	Yes
Lead Scanners	Two	Yes	No
Cost	$50,000	$25,000	$15,000

Open Ended Sponsorship Questions:

Will the expo areas be carpeted?

Will the expo areas have electricity? If so, is it being provided or will it be an extra cost?

Will the expo areas be divided by pipe and draping?

Legal

This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreement isn’t completed the status should be provided here.

• Conference Organizing [ ]
• Venue [ Signed Agreement with Venue File:Global AppSEC DC Marriott.PDF ]
• Venue A/V (if different vendor [ TBD ]
• Catering [ with venue ]
• Session Recordings [ ]
• Lead Collection [ ]
• Event Insurance [none required by venue]