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Staff-Projects/201909-Global-AppSec-DC

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Revision as of 17:34, 12 April 2019 by Kelly Santalucia (talk | contribs) (Sponsorships)

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Overview

The Northern Virginia (DC) chapter is hosting one of three Global AppSec events in 2019. Global AppSec DC will be presented Setpember 9-13, 2019 at the Marriott Wardman Hotel. The five day event will begin with three days of training sessions followed by a two day Conference.

Project Links

Venue Documents

Goals

  1. Gather the OWASP community for discussions and shared learnings on security topics with 1,200 attendees
  2. Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
  3. Provide unique opportunities for local infosec community in DC
  4. Achieve revenue and profitability targets.

Milestones

  • 2019-04-05, Launch "Save the Date" site w/hotel booking code/info
  • 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
  • 2019-08-08, Hotel requires final Program, Catering selections, and AV
  • 2019-08-19, Rooming list cutoff date [TBD]
  • 2019-09-09, First Day of Event, Training Sessions Open
  • 2019-09-12, First Day of Event

Leadership

  • unordered list of each leader and a hyperlink to their email address.

Venue

Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC 30008
+1.202.328.2000
  • Metro Station: Woodley Park-Zoo Metro Station
  • Airport: [Reagan National Airport]
  • Venue Contact: Shane Jones, +1.202.328.5693 [email protected]
  • Hotel Group rate - $269 a night plus 14.95% tax
  • Cutoff date is August 19th
  • Four upgrade at the group rate of $269 a night
  • Five staff rate rooms at $239 a night plus 14.95% tax

Hotel booking link - https://book.passkey.com/go/appsec2019

Registration

List all registration options and their prices and what conditions are required for certain discounts (if any). Include a link to the registration page. Note the registration link should ALSO be available in the Key Resources sections above.

Budget

Draft budget based upon the following pricing model with expected attendance

Class Ticket Description (as it appears on Registration Units Unit Price Gross
Attendee (NonMember) Full Conference - Early Bird 25% 125 $520 $65,000
Attendee (NonMember) Full Conference - Attendee 375 $695 $260,625
Attendee (Member) Full Conference - Early Bird 25% (OWASP Member Discount) 125 $445 $55,625
Attendee (Member) Full Conference- Attendee (OWASP Member Discount) 175 $620 $108,500
Leader Full Conference - Leader Discount (80% Off) 100 $104 $10,400
Student Full Conference - Leader Discount (80% Off) 30 $95 $2,850
Complimentary Full Conference - Complimenary 16 $0 $0
Speaker Full Conference - Speaker 75 $0 $0
Volunteer Full Conference - Volunteer 60 $0 $0
Training Training Classes (40 seats @ 4 classes @ 3 days) 360 $850 $306,000
Training Complimentary Training Complimentary (2 seats @ 4 classes @ 3 days) 18 $0 $0
Total Attendance 1,459
Income
Ticket Sales
+ Conference $503,000
+ Training $306,000
Sponsorship
+ Diamond $125,000
+ Platinum $200,000
+ Gold $100,000
+ Silver $100,000
+ A la Carte $30,000
Sales on Merchandise $8,000
Total Income $1,372,000
Expenses
F&B and Venues
+ Conference $400,000
+ Training $90,000
+ Pre-Conference Reception $50,000
+ Happy Hour $10,000
Audio/Visual
+ Training $30,000
+ Conference $80,000
+ Recording $30,000
+ Photographer $1,500
Trainers Payout $122,400
Marketing
+ PR $25,000
+ Website $1,000
+ Graphic Designer $6,000
+ Online Advertising $2,000
Travel
+ Keynotes $4,000
+ Staff & Board $14,000
+ Organizing Committee $500
Attendees
+ Merchandise $25,000
+ Volunteer T-Shirt $1,000
+ Badges $3,000
+ Lanyards $3,500
+ Attendee Bag/Giveaway $6,000
+ Lead Retrieval $4,000
Administration
+ Booth Setup and Shipping $15,000
+ Program, Tickets, Passport & Signs $20,000
+ Bank Fees $32,798
+ Security Guards $2,000
+ Insurance Rider $2,500
+ Office Supplies $500
Total Expenses $998,598
10% Contingency $137,200
Net Profit $236,202

Sponsorships

This event offers several parter sponsorships opportunities. If you are interested in supporting the event please contact [email protected]. https://dc.globalappsec.org/sponsors/

DRAFT

Premier Sponsorship Packages Diamond

(1)

Platinum

(4)

Gold

(20)

Silver

(15)

General Rate $47,500 $23,000 $16,000 $11,500
Corporate Member Rate

Contributor Corporate Members save 10%

Premier Corporate Members save 15%

Elite Corporate Members save 18%

Exhibition Space 30'x30' 30'x10' 6'x8' 6'x8'
Full Conference Passes 5 4 3 2
Expo Passes unlimited unlimited unlimited unlimited
A la Carte Item Discount 15% 15% 10% 10%
Logo on Event Website yes yes yes yes
Recognition at Conference Entrance yes yes no no
Complimentary Lead Scanner yes (2) yes (1) yes (1) no
Inclusion in Vendor Passport yes yes yes no
Unlimited Use Ticket Discount $100/USD $100/USD $50/USD no
Recognition on slides (during opening & closing

ceremony, waiting for keynote & conference talks to begin)

yes yes no no
Logo on event day schedule flyers yes yes no no
Logo on Lanyard yes no no no
Logo on Conference Bag yes yes no no
Logo on OWASP Leader T-shirts yes no no no
Logo on event Volunteer T-shirts yes no no no

A la Carte Sponsorship Items

Item Benefits Cost
Capture the Flag (3) Company will be recognized as providing the prizes for the CTF event organized during the

conference days. The CTF event is open to all conference attendees. CTF winners will be

announced during the conference closing ceremony and the sponsors will have the opportunity

to come on stage to present the prizes to the winners!

• Company logo on the official event website

• Sponsor(s) have the option to place one sign in the Capture the Flag room. Sign provided by the sponsor(s).

$3,000/USD
University Challenge (3) Sponsors will be recognized as providing the prizes for the UC event organized during the

training days. The UC event is a free event for University teams. UC winners will be announced

during the conference closing ceremony and the sponsors will have the opportunity to come on

stage to present the prizes to the winners!

• Company logo on the official event website

• Sponsor(s) have the option to place one sign in the University Challenge room. Sign provided

by the sponsor(s).

$3,000/USD
Welcome Reception (2) The Welcome Reception will be held Wednesday evening. It presents a unique opportunity for conference attendees & vendors to network.

• Sponsors name/logo will be proudly displayed on signage during the pre-conference reception.

• Sponsors will be permitted to erect their own signage throughout the dinner hall.

• Logo on the official website

$9,000/USD
Networking Event (2) Sponsors name/logo will be proudly displayed on signage during the Networking Event. Networking Event tickets will be co-branded with the sponsors logo (time permitting) along with OWASP’s logo.

• Sponsors will be permitted to erect their own signage throughout the dinner hall.

• Logo on the official website

• Two complimentary full conference tickets

$18,500/USD

$20,000/USD (added two event tickets)

Badge Sponsor (1) Official sponsor of the Global AppSec DC 2019 badges

• Logo proudly displayed on all attendee badges

• Company logo on the official event website

• One complimentary full conference ticket

$7,000/USD (added one event ticket)
Women In AppSec TBD TBD

Legal

This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreeement isn’t completed the status should be provided here.

  • Conference Organizing [ ]
  • Venue [ Signed Agreement with Venue File:Global AppSEC DC Marriott.PDF ]
  • Venue A/V (if different vendor [ TBD ]
  • Catering [ with venue ]
  • Session Recordings [ ]
  • Lead Collection [ ]
  • Event Insurance [none required by venue]

Creative