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Staff-Projects/201909-Global-AppSec-DC
Overview
The Northern Virginia (DC) chapter is hosting one of three Global AppSec events in 2019. Global AppSec DC will be presented Setpember 8-13, 2019 at the Marriott Wardman Hotel. The five day event will begin with three days of training sessions followed by a two day Conference.
Project Links
- Name: Global AppSec DC
- URL: https://dc.globalappsec.org/
Venue Documents
- Schedule of Events* Training Floorplan
- Keynote Floorplan
- Conference Room Floorplan
- Estimated Charges for Master
Goals
- Gather the OWASP community for discussions and shared learnings on security topics with 1,200 attendees
- Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
- Provide unique opportunities for local infosec community in DC
- Achieve revenue and profitability targets.
Milestones
- 2019-04-05, Launch "Save the Date" site w/hotel booking code/info
- 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
- 2019-08-08, Hotel requires final Program, Catering selections, and AV
- 2019-08-19, Rooming list cutoff date [TBD]
- 2019-09-08, First Day of Event, Training Sessions Open
- 2019-09-11, First Day of Event
Leadership
- unordered list of each leader and a hyperlink to their email address.
Venue
Marriott Wardman Park Hotel 2660 Woodley Road NW Washington, DC 30008 +1.202.328.2000
- Metro Station: Woodley Park-Zoo Metro Station
- Airport: [Reagan National Airport]
- Venue Contact: Shane Jones, +1.202.328.5693 [email protected]
- Hotel Group rate - $269 a night plus 14.95% tax
- Cutoff date is August 19th
- Four upgrade at the group rate of $269 a night
- Five staff rate rooms at $239 a night plus 14.95% tax
Hotel booking link - https://book.passkey.com/go/appsec2019
Registration
List all registration options and their prices and what conditions are required for certain discounts (if any). Include a link to the registration page. Note the registration link should ALSO be available in the Key Resources sections above.
Budget
Income | |
Ticket Sales | |
+ Conference | $503,000 |
+ Training | $306,000 |
Sponsorship | |
+ Diamond | $125,000 |
+ Platinum | $200,000 |
+ Gold | $100,000 |
+ Silver | $100,000 |
+ A la Carte | $30,000 |
Sales on Merchandise | $8,000 |
Total Income | $1,372,000 |
Expenses | |
F&B and Venues | |
+ Conference | $400,000 |
+ Training | $90,000 |
+ Pre-Conference Reception | $50,000 |
+ Happy Hour | $10,000 |
Audio/Visual | |
+ Training | $30,000 |
+ Conference | $80,000 |
+ Recording | $30,000 |
+ Photographer | $1,500 |
Trainers Payout | $122,400 |
Marketing | |
+ PR | $25,000 |
+ Website | $1,000 |
+ Graphic Designer | $6,000 |
+ Online Advertising | $2,000 |
Travel | |
+ Keynotes | $4,000 |
+ Staff & Board | $14,000 |
+ Organizing Committee | $500 |
Attendees | |
+ Merchandise | $25,000 |
+ Volunteer T-Shirt | $1,000 |
+ Badges | $3,000 |
+ Lanyards | $3,500 |
+ Attendee Bag/Giveaway | $6,000 |
+ Lead Retrieval | $4,000 |
Administration | |
+ Booth Setup and Shipping | $15,000 |
+ Program, Tickets, Passport & Signs | $20,000 |
+ Bank Fees | $32,798 |
+ Security Guards | $2,000 |
+ Insurance Rider | $2,500 |
+ Office Supplies | $500 |
Total Expenses | $998,598 |
10% Contingency | $137,200 |
Net Profit | $236,202 |
Draft budget based upon the following pricing model with expected attendance
Class | Ticket Description (as it appears on Registration | Units | Unit Price | Gross |
---|---|---|---|---|
Attendee (NonMember) | Full Conference - Early Bird 25% | 125 | $520 | $65,000 |
Attendee (NonMember) | Full Conference - Attendee | 375 | $695 | $260,625 |
Attendee (Member) | Full Conference - Early Bird 25% (OWASP Member Discount) | 125 | $445 | $55,625 |
Attendee (Member) | Full Conference- Attendee (OWASP Member Discount) | 175 | $620 | $108,500 |
Leader | Full Conference - Leader Discount (80% Off) | 100 | $104 | $10,400 |
Student | Full Conference - Leader Discount (80% Off) | 30 | $95 | $2,850 |
Complimentary | Full Conference - Complimenary | 16 | $0 | $0 |
Speaker | Full Conference - Speaker | 75 | $0 | $0 |
Volunteer | Full Conference - Volunteer | 60 | $0 | $0 |
Training | Training Classes (40 seats @ 4 classes @ 3 days) | 360 | $850 | $306,000 |
Training Complimentary | Training Complimentary (2 seats @ 4 classes @ 3 days) | 18 | $0 | $0 |
Total Attendance | 1,459 | |||
Sponsorships
This event offers several parter sponsorships opportunities. If you are interested in supporting the event please contact [email protected]. https://dc.globalappsec.org/sponsors/
Legal
This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreeement isn’t completed the status should be provided here.
- Conference Organizing [ ]
- Venue [ Signed Agreement with Venue File:Global AppSEC DC Marriott.PDF ]
- Venue A/V (if different vendor [ TBD ]
- Catering [ with venue ]
- Session Recordings [ ]
- Lead Collection [ ]
- Event Insurance [none required by venue]