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Staff-Projects/201909-Global-AppSec-DC
Overview
The Northern Virginia (DC) chapter is hosting one of three Global AppSec events in 2019. Global AppSec DC will be presented Setpember 9-13, 2019 at the Marriott Wardman Hotel. The five day event will begin with three days of training sessions followed by a two day Conference.
Project Links
- Name: Global AppSec DC
- URL: https://dc.globalappsec.org/
Venue Documents
- Schedule of Events* Training Floorplan
- Keynote Floorplan
- Conference Room Floorplan
- Estimated Charges for Master
Goals
- Gather the OWASP community for discussions and shared learnings on security topics with 1,200 attendees
- Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
- Provide unique opportunities for local infosec community in DC
- Achieve revenue and profitability targets.
Milestones
- 2019-04-05, Launch "Save the Date" site w/hotel booking code/info
- 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
- 2019-08-08, Hotel requires final Program, Catering selections, and AV
- 2019-08-19, Rooming list cutoff date [TBD]
- 2019-09-09, First Day of Event, Training Sessions Open
- 2019-09-12, First Day of Event
Leadership
- unordered list of each leader and a hyperlink to their email address.
Venue
Marriott Wardman Park Hotel 2660 Woodley Road NW Washington, DC 30008 +1.202.328.2000
- Metro Station: Woodley Park-Zoo Metro Station
- Airport: [Reagan National Airport]
- Venue Contact: Shane Jones, +1.202.328.5693 [email protected]
- Hotel Group rate - $269 a night plus 14.95% tax
- Cutoff date is August 19th
- Four upgrade at the group rate of $269 a night
- Five staff rate rooms at $239 a night plus 14.95% tax
Hotel booking link - https://book.passkey.com/go/appsec2019
Registration
List all registration options and their prices and what conditions are required for certain discounts (if any). Include a link to the registration page. Note the registration link should ALSO be available in the Key Resources sections above.
Budget
Draft budget based upon the following pricing model with expected attendance
| Class | Ticket Description (as it appears on Registration | Units | Unit Price | Gross |
|---|---|---|---|---|
| Attendee (NonMember) | Full Conference - Early Bird 25% | 125 | $520 | $65,000 |
| Attendee (NonMember) | Full Conference - Attendee | 375 | $695 | $260,625 |
| Attendee (Member) | Full Conference - Early Bird 25% (OWASP Member Discount) | 125 | $445 | $55,625 |
| Attendee (Member) | Full Conference- Attendee (OWASP Member Discount) | 175 | $620 | $108,500 |
| Leader | Full Conference - Leader Discount (80% Off) | 100 | $104 | $10,400 |
| Student | Full Conference - Leader Discount (80% Off) | 30 | $95 | $2,850 |
| Complimentary | Full Conference - Complimenary | 16 | $0 | $0 |
| Speaker | Full Conference - Speaker | 75 | $0 | $0 |
| Volunteer | Full Conference - Volunteer | 60 | $0 | $0 |
| Training | Training Classes (40 seats @ 4 classes @ 3 days) | 360 | $850 | $306,000 |
| Training Complimentary | Training Complimentary (2 seats @ 4 classes @ 3 days) | 18 | $0 | $0 |
| Total Attendance | 1,459 |
| Income | |
| Ticket Sales | |
| + Conference | $503,000 |
| + Training | $306,000 |
| Sponsorship | |
| + Diamond | $125,000 |
| + Platinum | $200,000 |
| + Gold | $100,000 |
| + Silver | $100,000 |
| + A la Carte | $30,000 |
| Sales on Merchandise | $8,000 |
| Total Income | $1,372,000 |
| Expenses | |
| F&B and Venues | |
| + Conference | $400,000 |
| + Training | $90,000 |
| + Pre-Conference Reception | $50,000 |
| + Happy Hour | $10,000 |
| Audio/Visual | |
| + Training | $30,000 |
| + Conference | $80,000 |
| + Recording | $30,000 |
| + Photographer | $1,500 |
| Trainers Payout | $122,400 |
| Marketing | |
| + PR | $25,000 |
| + Website | $1,000 |
| + Graphic Designer | $6,000 |
| + Online Advertising | $2,000 |
| Travel | |
| + Keynotes | $4,000 |
| + Staff & Board | $14,000 |
| + Organizing Committee | $500 |
| Attendees | |
| + Merchandise | $25,000 |
| + Volunteer T-Shirt | $1,000 |
| + Badges | $3,000 |
| + Lanyards | $3,500 |
| + Attendee Bag/Giveaway | $6,000 |
| + Lead Retrieval | $4,000 |
| Administration | |
| + Booth Setup and Shipping | $15,000 |
| + Program, Tickets, Passport & Signs | $20,000 |
| + Bank Fees | $32,798 |
| + Security Guards | $2,000 |
| + Insurance Rider | $2,500 |
| + Office Supplies | $500 |
| Total Expenses | $998,598 |
| 10% Contingency | $137,200 |
| Net Profit | $236,202 |
Sponsorships
This event offers several parter sponsorships opportunities. If you are interested in supporting the event please contact [email protected]. https://dc.globalappsec.org/sponsors/
DRAFT
| Premier Sponsorship Packages | Diamond
(1) |
Platinum
(4) |
Gold
(20) |
Silver
(15) |
|---|---|---|---|---|
| General Rate | $50,000/USD |
$24,500/USD |
$16,000/USD | $12,000/USD |
| Corporate Member Rate
Contributor Corporate Members save 10% Premier Corporate Members save 15% Elite Corporate Members save 18% |
||||
| Exhibition Space | 30'x30' | 30'x10' | 6'x8' | 6'x8' |
| Full Conference Passes | 5 | 4 | 3 | 2 |
| Expo Passes | unlimited | unlimited | unlimited | unlimited |
| A la Carte Item Discount | 15% | 15% | 10% | 10% |
| Logo on Event Website | yes | yes | yes | yes |
| Complimentary Lead Scanner | yes (2) | yes (1) | yes (1) | no |
| Inclusion in Vendor Passport | yes | yes | yes | no |
| Unlimited Use Ticket Discount | $100/USD | $100/USD | $50/USD | no |
| Recognition at Conference Entrance | yes | yes | no | no |
| Recognition on slides (during opening & closing
ceremony, prior to keynotes & conference talks to begin) |
yes | yes | no | no |
| Logo on event day schedule handouts | yes | yes | no | no |
| Logo on Conference Bag | yes | yes | no | no |
| Logo on Lanyard | yes | no | no | no |
| Logo on OWASP Leader T-shirts | yes | no | no | no |
| Logo on event Volunteer T-shirts | yes | no | no | no |
A la Carte Sponsorship Items
| Item | Benefits | Cost |
|---|---|---|
| Capture the Flag (3) | Company will be recognized as providing the prizes for the CTF event organized during the
conference days. The CTF event is open to all conference attendees. CTF winners will be announced during the conference closing ceremony and the sponsors will have the opportunity to come on stage to present the prizes to the winners! • Company logo on the official event website • Sponsor(s) have the option to place one sign in the Capture the Flag room. Sign provided by the sponsor(s). |
$3,000/USD |
| University Challenge (3) | Sponsors will be recognized as providing the prizes for the UC event organized during the
training days. The UC event is a free event for University teams. UC winners will be announced during the conference closing ceremony and the sponsors will have the opportunity to come on stage to present the prizes to the winners! • Company logo on the official event website • Sponsor(s) have the option to place one sign in the University Challenge room. Sign provided by the sponsor(s). |
$3,000/USD |
| Welcome Reception (2) | The Welcome Reception will be held Wednesday evening. It presents a unique opportunity for conference attendees & vendors to network.
• Sponsors name/logo will be proudly displayed on signage during the pre-conference reception. • Sponsors will be permitted to erect their own signage throughout the dinner hall. • Logo on the official website |
$9,000/USD |
| Networking Event (2) | Sponsors name/logo will be proudly displayed on signage during the Networking Event. Networking Event tickets will be co-branded with the sponsors logo (time permitting) along with OWASP’s logo.
• Sponsors will be permitted to erect their own signage throughout the dinner hall. • Logo on the official website • Two complimentary full conference tickets |
$20,000/USD (added two event tickets) |
| Badge Sponsor (1) | Official sponsor of the Global AppSec DC 2019 badges
• Logo proudly displayed on all attendee badges • Company logo on the official event website • One complimentary full conference ticket |
$7,000/USD (added one event ticket) |
| Women In AppSec | TBD | TBD |
| Community Supporter | Logo on the event website | $500/USD |
Legal
This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreeement isn’t completed the status should be provided here.
- Conference Organizing [ ]
- Venue [ Signed Agreement with Venue File:Global AppSEC DC Marriott.PDF ]
- Venue A/V (if different vendor [ TBD ]
- Catering [ with venue ]
- Session Recordings [ ]
- Lead Collection [ ]
- Event Insurance [none required by venue]
