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Staff-Projects/201909-Global-AppSec-DC
Overview
The Northern Virginia (DC) chapter is hosting one of three Global AppSec events in 2019. Global AppSec DC will be presented Setpember 8-13, 2019 at the Marriott Wardman Hotel. The five day event will begin with three days of training sessions followed by a two day Conference.
Project Links
- Name: Global AppSec DC
- URL: https://dc.globalappsec.org/
Venue Documents
- Schedule of Events* Training Floorplan
- Keynote Floorplan
- Conference Room Floorplan
- Estimated Charges for Master
Goals
- Gather the OWASP community for discussions and shared learnings on security topics with 1,200 attendees
- Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
- Provide unique opportunities for local infosec community in DC
- Achieve revenue and profitability targets.
Milestones
- 2019-04-05, Launch "Save the Date" site w/hotel booking code/info
- 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
- 2019-08-08, Hotel requires final Program, Catering selections, and AV
- 2019-08-19, Rooming list cutoff date [TBD]
- 2019-09-08, First Day of Event, Training Sessions Open
- 2019-09-11, First Day of Event
Leadership
- unordered list of each leader and a hyperlink to their email address.
Venue
Marriott Wardman Park Hotel 2660 Woodley Road NW Washington, DC 30008 +1.202.328.2000
- Metro Station: Woodley Park-Zoo Metro Station
- Airport: [Reagan National Airport]
- Venue Contact: Shane Jones, +1.202.328.5693 [email protected]
- Hotel Group rate - $269 a night plus 14.95% tax
- Cutoff date is August 19th
- Four upgrade at the group rate of $269 a night
- Five staff rate rooms at $239 a night plus 14.95% tax
Hotel booking link - https://book.passkey.com/go/appsec2019
Registration
List all registration options and their prices and what conditions are required for certain discounts (if any). Include a link to the registration page. Note the registration link should ALSO be available in the Key Resources sections above.
Budget
Draft budget based upon the following pricing model with expected attendance
| Class | Ticket Description (as it appears on Registration | Units | Unit Price | Gross |
|---|---|---|---|---|
| Attendee (NonMember) | Full Conference - Early Bird 25% | 125 | $520 | $65,000 |
| Attendee (NonMember) | Full Conference - Attendee | 375 | $695 | $260,625 |
| Attendee (Member) | Full Conference - Early Bird 25% (OWASP Member Discount) | 125 | $445 | $55,625 |
| Attendee (Member) | Full Conference- Attendee (OWASP Member Discount) | 175 | $620 | $108,500 |
| Leader | Full Conference - Leader Discount (80% Off) | 100 | $104 | $10,400 |
| Student | Full Conference - Leader Discount (80% Off) | 30 | $95 | $2,850 |
| Complimentary | Full Conference - Complimenary | 16 | $0 | $0 |
| Speaker | Full Conference - Speaker | 75 | $0 | $0 |
| Volunteer | Full Conference - Volunteer | 60 | $0 | $0 |
| Training | Training Classes (40 seats @ 4 classes @ 3 days) | 360 | $850 | $306,000 |
| Training Complimentary | Training Complimentary (2 seats @ 4 classes @ 3 days) | 18 | $0 | $0 |
| Total Attendance | 1,459 | |||
| Income | |
| Ticket Sales | |
| + Conference | $503,000 |
| + Training | $306,000 |
| Sponsorship | |
| + Diamond | $125,000 |
| + Platinum | $200,000 |
| + Gold | $100,000 |
| + Silver | $100,000 |
| + A la Carte | $30,000 |
| Sales on Merchandise | $8,000 |
| Total Income | $1,372,000 |
| Expenses | |
| F&B and Venues | |
| + Conference | $400,000 |
| + Training | $90,000 |
| + Pre-Conference Reception | $50,000 |
| + Happy Hour | $10,000 |
| Audio/Visual | |
| + Training | $30,000 |
| + Conference | $80,000 |
| + Recording | $30,000 |
| + Photographer | $1,500 |
| Trainers Payout | $122,400 |
| Marketing | |
| + PR | $25,000 |
| + Website | $1,000 |
| + Graphic Designer | $6,000 |
| + Online Advertising | $2,000 |
| Travel | |
| + Keynotes | $4,000 |
| + Staff & Board | $14,000 |
| + Organizing Committee | $500 |
| Attendees | |
| + Merchandise | $25,000 |
| + Volunteer T-Shirt | $1,000 |
| + Badges | $3,000 |
| + Lanyards | $3,500 |
| + Attendee Bag/Giveaway | $6,000 |
| + Lead Retrieval | $4,000 |
| Administration | |
| + Booth Setup and Shipping | $15,000 |
| + Program, Tickets, Passport & Signs | $20,000 |
| + Bank Fees | $32,798 |
| + Security Guards | $2,000 |
| + Insurance Rider | $2,500 |
| + Office Supplies | $500 |
| Total Expenses | $998,598 |
| 10% Contingency | $137,200 |
| Net Profit | $236,202 |
Sponsorships
This event offers several parter sponsorships opportunities. If you are interested in supporting the event please contact [email protected]. https://dc.globalappsec.org/sponsors/
Legal
This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreeement isn’t completed the status should be provided here.
- Conference Organizing [ ]
- Venue [ Signed Agreement with Venue File:Global AppSEC DC Marriott.PDF ]
- Venue A/V (if different vendor [ TBD ]
- Catering [ with venue ]
- Session Recordings [ ]
- Lead Collection [ ]
- Event Insurance [none required by venue]
