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Difference between revisions of "Staff-Projects/201909-Global-AppSec-DC"

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= Overview =
 
= Overview =
  
−
Each project will have a 2-3 paragraph overview narrative. Keep to the key top points about the project. Visitors should be able to read this short narrative and have a good understanding of the project without having to scroll the entire document.
+
The Northern Virginia (DC) chapter is hosting one of three Global AppSec events in 2019. Global AppSec DC will be presented Setpember 9-13, 2019 at the Marriott Wardman Hotel. The five day event will begin with three days of training sessions followed by a two day Conference.
  
 
= Project Links =
 
= Project Links =
 +
* Name: Global AppSec DC
 +
* URL: https://dc.globalappsec.org/
 +
* [https://docs.google.com/spreadsheets/d/1AEWB0y7gQztsqE1ae0Z5m_KHsdkpVqBXFbsY1DYYdMk/edit?ts=5ca534fb#gid=0 Speaker Worksheet]
 +
 +
Venue Documents
 +
* [https://www.owasp.org/images/c/ca/2019_Global_SOE.pdf Schedule of Events]* [https://www.owasp.org/images/a/a5/GlobalAppSEC2019_Lincolns_Schoolroom.pdf Training Floorplan]
 +
* [https://www.owasp.org/images/1/1a/GlobalAppSEC2019_Generl_Session.pdf Keynote Floorplan]
 +
* [https://www.owasp.org/images/4/4b/GlobalAppSEC2019_Lincolns_Theater.pdf Conference Room Floorplan]
 +
* [https://www.owasp.org/images/3/3d/2019_GlobalApp_Group_Estimated_Charges_for_Master.xlsx Estimated Charges for Master]
  
 
= Goals =
 
= Goals =
  
−
Include top-level goals of the project in an ordered list
+
# Gather the OWASP community for discussions and shared learnings on security topics with 1,200 attendees
−
Give thought to the ordering of goals. Revenue, attendance, launch date
+
# Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
−
Make sure goals are measurable from undisputed source
+
# Provide unique opportunities for local infosec community in DC
 +
# Achieve revenue and profitability targets.
  
 
= Milestones =
 
= Milestones =
  
−
* 2019-04-05, Launch "Save the Date" site w/hotel booking code/info
+
* 2019-06-01, Launch "Save the Date" site w/hotel booking code/info
 
* 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
 
* 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
 
* 2019-08-08, Hotel requires final Program, Catering selections, and AV
 
* 2019-08-08, Hotel requires final Program, Catering selections, and AV
 
* 2019-08-19, Rooming list cutoff date [TBD]
 
* 2019-08-19, Rooming list cutoff date [TBD]
−
* 2019-09-08, First Day of Event, Training Sessions Open
+
* 2019-09-09, First Day of Event, Training Sessions Open
−
* 2019-09-11, First Day of Event
+
* 2019-09-12, First Day of Event
  
 
= Leadership =
 
= Leadership =
Line 24: Line 34:
 
* unordered list of each leader and a hyperlink to their email address.
 
* unordered list of each leader and a hyperlink to their email address.
  
−
 
+
= Venue =
−
= Logistics =
 
−
 
 
−
== Name & URLs ==
 
−
 
 
−
* Name: Global AppSec - DC
 
−
* URL: https://dc.GlobalAppSec.org
 
−
 
 
−
== Venue ==
 
  
 
  Marriott Wardman Park Hotel
 
  Marriott Wardman Park Hotel
Line 42: Line 44:
 
* Airport: [[https://www.flyreagan.com/dca/reagan-national-airport Reagan National Airport]]
 
* Airport: [[https://www.flyreagan.com/dca/reagan-national-airport Reagan National Airport]]
 
* Venue Contact: Shane Jones, +1.202.328.5693 [email protected]
 
* Venue Contact: Shane Jones, +1.202.328.5693 [email protected]
 +
* Hotel Group rate - $269 a night plus 14.95% tax
 +
* Cutoff date is August 19th
 +
* Four upgrade at the group rate of $269 a night
 +
* Five staff rate rooms at $239 a night plus 14.95% tax
  
−
= Lodging =
+
==== Hotel booking link - https://book.passkey.com/go/appsec2019 ====
−
 
 
−
Hyperlink, address and phone number of lodging options. If a negotiated rate has been secured it should be noted. If possible please include 3-4 lodging options and list distance of each location from venue and the nearest likely airport for travelers.
 
  
 
= Registration =
 
= Registration =
Line 52: Line 56:
  
 
= Budget =
 
= Budget =
 +
Draft budget based upon the following pricing model with expected attendance
  
−
The high level budget should be listed below as a table. The full budget should be linked here and in a Google Sheet in the OWASP instance set to public (read only).
+
{| class="wikitable"
 +
!Class
 +
!Ticket Description (as it appears on Registration
 +
!Units
 +
!Unit Price
 +
!Gross
 +
|-
 +
|Attendee (NonMember)
 +
|Full Conference - Early Bird 25%
 +
|100
 +
|$600
 +
|$60,000
 +
|-
 +
|'''Attendee (NonMember)'''
 +
|'''Full Conference - Attendee'''
 +
|'''375'''
 +
|'''$795'''
 +
|$298,125
 +
|-
 +
|Attendee (Member)
 +
|Full Conference - Early Bird 25% (OWASP Member Discount)
 +
|100
 +
|$525
 +
|$52,500
 +
|-
 +
|Attendee (Member)
 +
|Full Conference- Attendee (OWASP Member Discount)
 +
|150
 +
|$720
 +
|$108,000
 +
|-
 +
|Leader
 +
|Full Conference - Leader Discount (100% Off)
 +
|100
 +
|$0
 +
|$0
 +
|-
 +
|Student
 +
|Full Conference - Student
 +
|30
 +
|$95
 +
|$2,850
 +
|-
 +
|Complimentary
 +
|Full Conference - Complimentary
 +
|15
 +
|$0
 +
|$0
 +
|-
 +
|Speaker
 +
|Full Conference - Speaker
 +
|75
 +
|$0
 +
|$0
 +
|-
 +
|Volunteer
 +
|Full Conference - Volunteer
 +
|60
 +
|$0
 +
|$0
 +
|-
 +
|Exhibition
 +
|Exhibition only - 3p-5p Daily
 +
|50
 +
|$0
 +
|$0
 +
|-
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|-
 +
|Training
 +
|Training Classes (40 seats @ 4 classes @ 3 days)
 +
|360
 +
|$850
 +
|$306,000
 +
|-
 +
|Training Complimentary
 +
|Training Complimentary (2 seats @ 4 classes @ 3 days)
 +
|18
 +
|$0
 +
|$0
 +
|-
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|-
 +
|
 +
|Total Attendance
 +
|1,383
 +
|
 +
|
 +
|}
  
 
{| class="wikitable"
 
{| class="wikitable"
 +
|'''Income'''
 +
|
 +
|-
 +
| Ticket Sales
 +
|
 +
|-
 +
| + Conference
 +
|$521,475
 +
|-
 +
| + Training
 +
|$306,000
 +
|-
 +
| Sponsorship
 +
|
 +
|-
 +
| + Diamond
 +
|$125,000
 +
|-
 +
| + Platinum
 +
|$200,000
 +
|-
 +
| + Gold
 +
|$100,000
 +
|-
 +
|<nowiki>+ Silver</nowiki>
 +
|$100,000
 +
|-
 +
|<nowiki>+ A la Carte</nowiki>
 +
|$30,000
 +
|-
 +
|Sales on Merchandise
 +
|$8,000
 +
|-
 +
|'''Total Income'''
 +
|'''$1,390,475'''
 +
|-
 +
|
 +
|
 +
|-
 +
|'''Expenses'''
 +
|
 +
|-
 +
|F&B and Venues
 +
|
 +
|-
 +
|<nowiki>+ Conference</nowiki>
 +
|$400,000
 +
|-
 +
|<nowiki>+ Training</nowiki>
 +
|$90,000
 +
|-
 +
|<nowiki>+ Pre-Conference Reception</nowiki>
 +
|$50,000
 +
|-
 +
|<nowiki>+ Happy Hour</nowiki>
 +
|$10,000
 +
|-
 +
|Audio/Visual
 +
|
 +
|-
 +
|<nowiki>+ Training</nowiki>
 +
|$30,000
 
|-
 
|-
−
! Description !! Amount
+
|<nowiki>+ Conference</nowiki>
 +
|$80,000
 
|-
 
|-
−
| '''Revenue''' ||  
+
|<nowiki>+ Recording</nowiki>
 +
|$30,000
 
|-
 
|-
−
| + Registration || $10,000
+
|<nowiki>+ Photographer</nowiki>
 +
|$1,500
 
|-
 
|-
−
| + Training || $7,000
+
|Trainers Payout
 +
|$122,400
 
|-
 
|-
−
| + Sponsorships || $100
+
|Marketing
 +
|
 
|-
 
|-
−
| ||
+
|<nowiki>+ PR</nowiki>
 +
|$25,000
 
|-
 
|-
−
| '''Expenses''' ||  
+
|<nowiki>+ Website</nowiki>
 +
|$1,000
 
|-
 
|-
−
| + Venue || $5,000
+
|<nowiki>+ Graphic Designer</nowiki>
 +
|$6,000
 
|-
 
|-
−
| + Catering || $1,000
+
|<nowiki>+ Online Advertising</nowiki>
 +
|$2,000
 
|-
 
|-
−
| + Trainers || $1,000
+
|Travel
 +
|
 
|-
 
|-
−
| + Travel || $0
+
|<nowiki>+ Keynotes</nowiki>
 +
|$4,000
 
|-
 
|-
−
| + Session Recordings || $2,000
+
|<nowiki>+ Staff & Board</nowiki>
 +
|$14,000
 
|-
 
|-
−
| + Other || $0
+
|<nowiki>+ Organizing Committee</nowiki>
 +
|$500
 
|-
 
|-
−
| '''Forcasted (+/-)''' || $7,900
+
|Attendees
 +
|
 +
|-
 +
|<nowiki>+ Merchandise</nowiki>
 +
|$25,000
 +
|-
 +
| + Volunteer T-Shirt
 +
|$1,000
 +
|-
 +
|<nowiki>+ Badges</nowiki>
 +
|$3,000
 +
|-
 +
|<nowiki>+ Lanyards</nowiki>
 +
|$3,500
 +
|-
 +
|<nowiki>+ Attendee Bag/Giveaway</nowiki>
 +
|$6,000
 +
|-
 +
|<nowiki>+ Lead Retrieval</nowiki>
 +
|$4,000
 +
|-
 +
|Administration
 +
|
 +
|-
 +
|<nowiki>+ Booth Setup and Shipping</nowiki>
 +
|$15,000
 +
|-
 +
| + Program, Tickets, Passport & Signs
 +
|$20,000
 +
|-
 +
|<nowiki>+ Bank Fees</nowiki>
 +
|$32,798
 +
|-
 +
|<nowiki>+ Security Guards</nowiki>
 +
|$2,000
 +
|-
 +
|<nowiki>+ Insurance Rider</nowiki>
 +
|$2,500
 +
|-
 +
| + Office Supplies
 +
|$500
 +
|-
 +
|'''Total Expenses'''
 +
|'''$999,314'''
 +
|-
 +
|''10% Contingency''
 +
|''$139,048''
 +
|-
 +
|Net Profit
 +
|$252,114
 +
|}
 +
 
 +
= Sponsorships =
 +
 
 +
This event offers several sponsorship opportunities.  If you are interested in supporting the event please contact [mailto:[email protected]?subject=Global%20AppSec%20DC [email protected]].
 +
https://dc.globalappsec.org/sponsors/
 +
 
 +
Sponsorship Contract Status to Date (as of 8:00amET June 25, 2019) Amount Contracted: $265,500  Amount Collected: $63,000
 +
 
 +
Corporate Supporters
 +
* Altitude Networks - invoiced
 +
* Avatao - invoiced
 +
* Cequence Security - invoiced
 +
* Checkmarx - invoiced
 +
* HCL Technologies - contract sent
 +
* RIPS - paid in full
 +
* Snyk - contract sent
 +
* Synopsys - invoiced
 +
Sapphire Level
 +
* Acunetix - partial payment received
 +
* Micro Focus - invoiced
 +
* Netsparker - paid in full
 +
* Rapid7 - invoiced
 +
* Security Compass - contract sent
 +
* Signal Sciences - contract sent
 +
Ruby Level
 +
* Contrast Security - invoiced
 +
* Detectify - contract sent
 +
* nVisium Security - invoiced
 +
* Ping Identity - paid in full
 +
* Security Innovation - invoiced
 +
* Security Journey - paid in full
 +
* Veracode - invoiced
 +
 
 +
{| class="wikitable"
 +
!Level & Benefits
 +
!Emerald
 +
!Sapphire
 +
!Ruby
 +
|-
 +
|AppSec Events
 +
|Single event only
 +
|Single event only
 +
|Single event only
 +
|-
 +
|Expo Space
 +
|30’x10’
 +
|10’x10’
 +
|8’x6’
 +
|-
 +
|Conference Passes
 +
|Six
 +
|Four
 +
|Two
 +
|-
 +
|Logo on Event website
 +
|Yes
 +
|Yes
 +
|Yes
 +
|-
 +
|Lead Scanners
 +
|Two
 +
|Yes
 +
|No
 +
|-
 +
|Cost
 +
|$50,000
 +
|$25,000
 +
|$15,000
 
|}
 
|}
−
Provide link to full budget
 
  
 +
'''Open Ended Sponsorship Questions:'''
  
−
= Sponsorships =
+
Will the expo areas be carpeted?
  
−
This event offers several parter sponsorships opportunities.  If you are interested in supporting the event please contact [mailto:[email protected]?subject=Global%20AppSec%20DC%20-%20Sponsorships [email protected]]. Below is a list of existing and available sponsorships. Please note all sponsorship levels include a table in the exhibition area and logos on conference materials and signage. All sponsor assets will go in a folder named sponsors in this repo.
+
Will the expo areas have electricity? If so, is it being provided or will it be an extra cost?
  
−
* Gold Sponsor. $5,000. Recognition and five-minute talk at keynote
+
Will the expo areas be divided by pipe and draping?
−
* Gold Sponsor. $5,000. Github
 
−
* Silver Sponsor. $2,500 Recognition at General Session
 
−
* Bronze Sponsor, $1,000
 
−
* Bronze Sponsor, $1,000
 
−
* Bronze Sponsor, $1,000
 
−
* Bronze Sponsor, $1,000
 
−
* Bronze Sponsor, $1,000
 
  
 
= Legal =
 
= Legal =
  
−
This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreeement isn’t completed the status should be provided here.
+
This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreement isn’t completed the status should be provided here.
  
 
* Conference Organizing [ ]
 
* Conference Organizing [ ]

Latest revision as of 19:45, 26 June 2019

Overview

The Northern Virginia (DC) chapter is hosting one of three Global AppSec events in 2019. Global AppSec DC will be presented Setpember 9-13, 2019 at the Marriott Wardman Hotel. The five day event will begin with three days of training sessions followed by a two day Conference.

Project Links

Venue Documents

Goals

  1. Gather the OWASP community for discussions and shared learnings on security topics with 1,200 attendees
  2. Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
  3. Provide unique opportunities for local infosec community in DC
  4. Achieve revenue and profitability targets.

Milestones

  • 2019-06-01, Launch "Save the Date" site w/hotel booking code/info
  • 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
  • 2019-08-08, Hotel requires final Program, Catering selections, and AV
  • 2019-08-19, Rooming list cutoff date [TBD]
  • 2019-09-09, First Day of Event, Training Sessions Open
  • 2019-09-12, First Day of Event

Leadership

  • unordered list of each leader and a hyperlink to their email address.

Venue

Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC 30008
+1.202.328.2000
  • Metro Station: Woodley Park-Zoo Metro Station
  • Airport: [Reagan National Airport]
  • Venue Contact: Shane Jones, +1.202.328.5693 [email protected]
  • Hotel Group rate - $269 a night plus 14.95% tax
  • Cutoff date is August 19th
  • Four upgrade at the group rate of $269 a night
  • Five staff rate rooms at $239 a night plus 14.95% tax

Hotel booking link - https://book.passkey.com/go/appsec2019

Registration

List all registration options and their prices and what conditions are required for certain discounts (if any). Include a link to the registration page. Note the registration link should ALSO be available in the Key Resources sections above.

Budget

Draft budget based upon the following pricing model with expected attendance

Class Ticket Description (as it appears on Registration Units Unit Price Gross
Attendee (NonMember) Full Conference - Early Bird 25% 100 $600 $60,000
Attendee (NonMember) Full Conference - Attendee 375 $795 $298,125
Attendee (Member) Full Conference - Early Bird 25% (OWASP Member Discount) 100 $525 $52,500
Attendee (Member) Full Conference- Attendee (OWASP Member Discount) 150 $720 $108,000
Leader Full Conference - Leader Discount (100% Off) 100 $0 $0
Student Full Conference - Student 30 $95 $2,850
Complimentary Full Conference - Complimentary 15 $0 $0
Speaker Full Conference - Speaker 75 $0 $0
Volunteer Full Conference - Volunteer 60 $0 $0
Exhibition Exhibition only - 3p-5p Daily 50 $0 $0
Training Training Classes (40 seats @ 4 classes @ 3 days) 360 $850 $306,000
Training Complimentary Training Complimentary (2 seats @ 4 classes @ 3 days) 18 $0 $0
Total Attendance 1,383
Income
Ticket Sales
+ Conference $521,475
+ Training $306,000
Sponsorship
+ Diamond $125,000
+ Platinum $200,000
+ Gold $100,000
+ Silver $100,000
+ A la Carte $30,000
Sales on Merchandise $8,000
Total Income $1,390,475
Expenses
F&B and Venues
+ Conference $400,000
+ Training $90,000
+ Pre-Conference Reception $50,000
+ Happy Hour $10,000
Audio/Visual
+ Training $30,000
+ Conference $80,000
+ Recording $30,000
+ Photographer $1,500
Trainers Payout $122,400
Marketing
+ PR $25,000
+ Website $1,000
+ Graphic Designer $6,000
+ Online Advertising $2,000
Travel
+ Keynotes $4,000
+ Staff & Board $14,000
+ Organizing Committee $500
Attendees
+ Merchandise $25,000
+ Volunteer T-Shirt $1,000
+ Badges $3,000
+ Lanyards $3,500
+ Attendee Bag/Giveaway $6,000
+ Lead Retrieval $4,000
Administration
+ Booth Setup and Shipping $15,000
+ Program, Tickets, Passport & Signs $20,000
+ Bank Fees $32,798
+ Security Guards $2,000
+ Insurance Rider $2,500
+ Office Supplies $500
Total Expenses $999,314
10% Contingency $139,048
Net Profit $252,114

Sponsorships

This event offers several sponsorship opportunities. If you are interested in supporting the event please contact [email protected]. https://dc.globalappsec.org/sponsors/

Sponsorship Contract Status to Date (as of 8:00amET June 25, 2019) Amount Contracted: $265,500 Amount Collected: $63,000

Corporate Supporters

  • Altitude Networks - invoiced
  • Avatao - invoiced
  • Cequence Security - invoiced
  • Checkmarx - invoiced
  • HCL Technologies - contract sent
  • RIPS - paid in full
  • Snyk - contract sent
  • Synopsys - invoiced

Sapphire Level

  • Acunetix - partial payment received
  • Micro Focus - invoiced
  • Netsparker - paid in full
  • Rapid7 - invoiced
  • Security Compass - contract sent
  • Signal Sciences - contract sent

Ruby Level

  • Contrast Security - invoiced
  • Detectify - contract sent
  • nVisium Security - invoiced
  • Ping Identity - paid in full
  • Security Innovation - invoiced
  • Security Journey - paid in full
  • Veracode - invoiced
Level & Benefits Emerald Sapphire Ruby
AppSec Events Single event only Single event only Single event only
Expo Space 30’x10’ 10’x10’ 8’x6’
Conference Passes Six Four Two
Logo on Event website Yes Yes Yes
Lead Scanners Two Yes No
Cost $50,000 $25,000 $15,000

Open Ended Sponsorship Questions:

Will the expo areas be carpeted?

Will the expo areas have electricity? If so, is it being provided or will it be an extra cost?

Will the expo areas be divided by pipe and draping?

Legal

This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreement isn’t completed the status should be provided here.

  • Conference Organizing [ ]
  • Venue [ Signed Agreement with Venue File:Global AppSEC DC Marriott.PDF ]
  • Venue A/V (if different vendor [ TBD ]
  • Catering [ with venue ]
  • Session Recordings [ ]
  • Lead Collection [ ]
  • Event Insurance [none required by venue]

Creative

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