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Difference between revisions of "Losing opportunity to make money"
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Revision as of 16:12, 20 June 2008
Description: We currently live in a society where a customer expects instant gratification. A system or network issue will impact the opportunity for the user to bring in money for the company therefore losing the opportunity to make money.
Risk Factors:
• Reduction in customer satisfaction
• Potential loss of new customers
• Alienation of existing customers
Example:
A potential customer is shopping for a new wireless device and plan. If a system is experiencing issues, the customer becomes weary of the company and decides to hold off purchasing. This will result in losing the opportunity for the company to make money.
