Difference between revisions of "Marketing/Resources"

The Brand Usage Rules

OWASP's philosophy is that achieving security involves all parts of an organization, including people, process, and technology. We support the use of our brand consistent with this philosophy. However, we cannot allow the use of our brand when it implies something inconsistent with OWASP's comprehensive and balanced approach to application security. Therefore, we have defined these brand usage rules to clarify appropriate and inappropriate uses of the OWASP brand, including our name, domain, logos, project names, and other trademarks.

The Brand Guideline documents and rules below provide details and instruction on how to use the OWASP logo and brand. The quick reference sheet goes over the basics of the OWASP brand logo and a brief overview of customizable options. The Brand Guidelines document gives the entire description of the OWASP brand, its public use, and the options to customize the logo. The guidelines cover the OWASP signature, size and spacing, colors, imagery, and typefaces.

Rules

The OWASP brand is the property of the OWASP Foundation. The right to use the name or logo is granted as long as the following guidelines are followed. The right to use the OWASP brand may be revoked at any time. The following rules make reference to the OWASP Materials, meaning any tools, documentation, or other content from OWASP.

1. The OWASP Brand may be used to direct people to the OWASP website for information about application security.
2. The OWASP Brand may be used in commentary about the materials found on the OWASP website.
3. The OWASP Brand may be used by OWASP Members in good standing to acknowledge a person's involvement in or a company's support of OWASP.
4. The OWASP Brand may be used to indicate that OWASP is a host or sponsor of an event.
5. The OWASP Brand may be used in association with an application security assessment only if a complete and detailed methodology, sufficient to reproduce the results, is disclosed.
6. The OWASP Brand must not be used in a manner that suggests that The OWASP Foundation supports, advocates, endorses, or recommends any particular product or technology.
7. The OWASP Brand must not be used in a manner that suggests that a product or technology is compliant with any OWASP Materials.
8. The OWASP Brand must not be used in a manner that suggests that a product or technology can enable compliance with any OWASP Materials.
9. The OWASP Brand must not be used in any materials that could mislead readers by narrowly interpreting a broad application security category. For example, a vendor product that can find or protect against forced browsing must not claim that they address all of the access control category.
10. The OWASP Brand may be used by special arrangement with The OWASP Foundation.

Customization

Customization of OWASP identity graphics is a way to reflect individual characteristics of conferences, events, chapters and projects. The branding guidelines allow for minimal customization of identity graphics. Please see the Identity section for details. A color palette is provided in the Identity Standards Quick Reference Guide. Background images, such as a country flag to identify a local chapter, may be acceptable as long as it does not obscure the branded identity. All customized identity graphics, including logos, banners, avatars, cover photos, presentation templates, etc. must follow these guidelines.

Questionable practices include changing the circle to a square, altering the angle of the wasp feature, using non-branded wasp images, copyrighted images and any other treatment that alters or obscures the OWASP brand. The OWASP Foundation reserves the right to request changes to any graphic that does not comply with these rules.

Imagery

Be sure artwork is of a suitable quality for the medium in which it will be presented. Do not warp images beyond their normal proportions. Always use the best available version of an image. Make sure the resolution of an image is acceptable. At the final size in a document, image resolution should at a minimum be:

• Websites/email: 72dpi
• Powerpoint documents: 150dpi
• Printer materials: 300dpi (or vector images)

Statement of Non-Endorsement

OWASP does not endorse any product, services or tools. The following disclaimer/About OWASP text can be used in projects or press releases that reference external products, services or tools. We ask that the community look out for inappropriate uses of the OWASP brand including use of our name, logos, project names and other trademark issues.

About the OWASP Foundation: The Open Web Application Security Project (OWASP) is a 501(c)(3) worldwide not-for-profit charitable organization focused on improving the security of software. Our mission is to make software security visible, so that individuals and organizations worldwide can make informed decisions about true software security risks. Everyone is free to participate in OWASP and all of our materials are available under a free and open software license. You'll find everything about OWASP linked from our wiki and current information on our OWASP Blog. OWASP does not endorse or recommend any product or service This allows our community to remain vendor neutral with the collective wisdom of the best minds in software security worldwide.

Brand Guidelines document

Identity Standards Manual

Identity Standards Manual (file size: 8.2 MB, MIME type: application/pdf)

Brand Reference Sheet

Brand Quick Reference Sheet (file size: 1.6 MB, MIME type: application/pdf)

Open Source Typefaces

Below is a list of open source typefaces the community can use as an alternative to the typefaces suggested in the brand guidelines document.

Similar to House Gothic:

• Titillium Typeface
• Armata Typeface

Similar to Joanna:

• Enriqueta
• Deja Vu
• Brawler

The OWASP Brand

Circulation of the OWASP brand is a key part in the growth of OWASP. For all OWASP related needs, the OWASP identity is available in the form of logos, letterheads, business cards, envelopes and Power Point presentation templates. These materials are useful when putting together OWASP related documents, and when representing OWASP both within and outside the community. Please refer to the brand guidelines document concerning the usage of the OWASP brand.

Logos

OWASP Logo Toolbox 2013 EPS (file size: 3.7 MB, MIME type: application/zip)

OWASP Logo Toolbox 2013 PNG (file size: 1.4 MB, MIME type: application/zip)

Click on a logo below for detailed file information and to download individual images.

OWASP Supporter Logos

Individual and Corporate members as well as OWASP sponsors are able to display this logo on their profile or website.

The Foundation approved Supporter Logos are intended for use by our paid or honorary members only. Non-members of OWASP are unauthorized to use these logos in any form.

Use of OWASP supporter logos does not imply OWASP's endorsement of any products, people, or services. Logos must not be placed in any manner that would imply OWASP's endorsement of products, people, or services.

OWASP Supporter Logo Toolbox

Identity Package

Letterhead

Letterhead (file size: 407 KB, MIME type: application/pdf)

Business Cards

Business Cards (file size: 1.6 MB, MIME type: application/pdf)

Envelope

Envelope (file size: 375 KB, MIME type: application/pdf)

PPT Templates

Download the entire set of Powerpoint slides in a single .ZIP file or scroll down to download individual decks in PDF format. Note that the ZIP file contains full set of master slides, while the PDF versions are single background slides. The 2015 Template Toolbox is optimized for 16:9 screen resolution.

2015 PPT Template Toolbox (file size: 1.5 MB, MIME type: application/zip) - optimized for 16:9 screen resolution (HDTV, widescreen)
2013 PPT Template Toolbox (file size: 1.5 MB, MIME type: application/zip) - optimized for 4:3 screen resolution (standard TV)

PowerPoint 1

OWASP PPT 1 (file size: 64 KB, MIME type: application/pdf)

PowerPoint 2

Download PPT 2 (file size: 125 KB, MIME type: application/pdf)

PowerPoint 3

Download PPT 3 (file size 122 KB , MIME type: application/pdf)

Social Media

Connect others to OWASP with the social media avatars. The avatars below can be used for Twitter, Facebook, LinkedIn and YouTube. Social media is the easiest way to keep up to date on the happenings within OWASP. You can either download the icons individually, or you can download them all via the Toolbox link below. Branding rules relating to customization of icons, cover photos, banners and other social media graphics are covered in the Brand Guidelines section of the Marketing/Resources site. Customization may not obscure the OWASP brand.

OWASP Social Media Toolbox (file size: 478 KB, MIME type: application/zip)

Facebook

Icon

Coverphoto

Google+

Icon

Coverphoto

LinkedIn

Icon

Large Icon

Coverphoto

Pinterest

Icon

Twitter

Icon

Background

YouTube

Icon

Background

OWASP Print and Web Banners

Below you will find a print banner that you can use for events and conferences, and several web banners that are used for different operational areas within OWASP. The print banner download comes in a print ready PDF. It is ready to send to the printers.

Conference Banner

Conference Banner (file size: 624 KB , MIME type: application/pdf)

Web Banners

Web Banner Collections

• OWASP Banner Toolbox Small (file size: 247 KB, MIME type: application/zip)
• OWASP Banner Toolbox Large (file size: 754 KB, MIME type: application/zip)

Web Banner Files

Click a banner to view file information or to download the file.

Previous Web Banners

The following banners are no longer in use. If you are using any of these banners, please replace with the corresponding banner above.

OWASP Information

The purpose of the informative materials is to give an overview of OWASP and the benefits of membership. Provided below is the brief About Us flyer, as well as information about corporate and individual membership. Three form letters are provided in the New Member Welcome flyer and the e-brochure provides additional information. The final flyer provides information about OWASP project Zed Attack Proxy(ZAP), a penetration-testing tool. The features and functionality of ZAP are also outlined in the flyer.

About Us Flyer

About Us Flyer - Front Page (file size: 706 KB, MIME type: application/pdf)

About Us Flyer - Back Page (file size: 519 KB, MIME type: application/pdf)
Note: The back page contains dummy text and is customizable in Adobe Acrobat Pro or other PDF editor; however you may need to have a copy of the Joanna MT font set to edit the text.

Corporate and Individual Membership Flyer

Corporate and Individual Membership Flyer (file size: 217 KB, MIME type: application/pdf)

New Member Welcome Flyer

New Member Welcome Letter (file size: 53 KB, MIME type: application/pdf)

ZAP Flyer

ZAP flyer (file size122 KB, MIME type: application/pdf)

E-Brochure

OWASP E-Brochure (file size122 KB, MIME type: application/pdf)

Project Icons & Templates

The templates and icons below are the files used for our OWASP Projects. Here you will find icons that you can place on your wiki project page to let viewers know what type of project they are looking at, and what stage the project is in. Click on an image to view information and download the file.

The operational OWASP Project wiki template can be copied onto a new project page. If you require more assistance with these files and/or templates, please contact the OWASP staff for assistance.

OWASP Operational Wiki Template

OWASP Example Template: DO NOT EDIT

OpenSAMM

Download all OpenSAMM graphics via the ZIP file below or click on an image to view information and download individual files.

OpenSAMM Icons (file size: 223 KB, MIME type: application/zip)

Construction:

Deployment:

Governance:

Verification:

Book Cover Files

Lulu Guide (file size: 2.6 MB, MIME type: application/pdf)

Below you will find the Adobe Illustrator, Photoshop, and In-Design files for past OWASP Documentation books. You will need a copy of Adobe Creative Suite to edit these files. If you want to use these templates, but do not have Adobe Creative Suite, please contact the OWASP staff for assistance.

Download the Book Cover Zip File

Marketing Research

Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future.

Marketing Research (file size: 5.4 MB, MIME type: application/zip)

Marketing Research Explained

Marketing Research Explained (file size: 3.0 MB, MIME type: application/pdf)

Marketing Strategy Recommendations

Marketing Strategy Recommendations (file size: 967 KB, MIME type: application/pdf)

SEO Audit and Recommendations

SEO Audit and Recommendations (file size: 2/1 MB, MIME type: application/pdf)

Contact Us

If you are interested in another piece of OWASP design for your event or project, please let us know by using the OWASP Contact Us form.