Staff-Projects/CoMarketing Plan

Overview

Proactively identify and pursue the events the Foundation would like to attend based on our strategy to grow our membership and support. The plan is strategically to choose one event for each month during the calendar year. To start all types of events will be included on the calendar based on the currently available resources. Global AppSec, regional/local and co-marketing

Project Links

Comarketing Link Use this section for important links for projects/events that visitors will need. For instance, if this is an event, links to CFT, CPT and registration is handy If there is a microsite, that would be good to link to as well

Goals

Include top-level goals of the project in an ordered list Give thought to the ordering of goals. Revenue, attendance, launch date Make sure goals are measurable from undisputed source

Jan AppSec Cali	Feb OWASP Seasides	Mar BlackHat Asia SnowFROC	Apr
May Global AppSec TLV	June Hack in Paris	July	Aug Blackhat USA DEFCON 27
Sept Global AppSec DC & Amsterdam	Oct LASCON X	Nov	Dec Blackhat London

Milestones

• In an unordered list (billeted) list major milestones in chronological order
• Use the syntax of 2019-01-19, Milestone name [Name of Owner]
• When milestones are completed, mark them as such with ??
• A milestone isn’t everyone’s to-do list, it is the high level tasks of the project
• If you have more than 20 milestones, you’re being too granular

Leadership

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