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Difference between revisions of "Staff-Projects/2019Global-AppSec-Marketing"

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(Created page with "= Overview = With only several weeks until the Global AppSec events in DC and Amsterdam, this project focuses a variety of marketing activities to increase registrations for...")
 
 
(7 intermediate revisions by the same user not shown)
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= Themes/Key Messages =
 
= Themes/Key Messages =
 +
Five Reasons
 +
* #5 Learn About New Tools & Innovations
 +
* #4 Attend the OWASP Project Showcase (learn about Projects)
 +
* #3 Get Smarter with Training & Sessions
 +
* #2 Grow your Professional Network
 +
* #1 Better Equipped to do Your Job
  
= Milestones/Tracking Code =
+
= Email Messages/Tracking Code =
2019-08-14, Email "Reason 5 of 5" via Mailchimp (?utm_source=email&utm_medium=5of5&utm_campaign=globalappsec)
+
Scheduled
2019-08-14, Meetup Message "Intro All" (?utm_source=meetup&utm_medium=full-list&utm_campaign=globalappsec)
+
* 2019-09-04, Meetup Message "Within 100mls DC" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
2019-08-15, Email "BlackHat Thx + Event" via Mailchimp (?utm_source=email&utm_medium=blackhat1&utm_campaign=globalappsec)
+
* 2019-09-04, "Forgot Something? DC" Retarget to openers of 1-to-5 but did not click
2019-08-17, Election Email Membership Reminder
+
* 2019-09-06, Email "Don't Miss AMS" via Mailchimp (?utm_source=email&utm_medium=Dontmiss&utm_campaign=globalappsec)
2019-08-18, Email "Reason 4 of 5" via Mailchimp (?utm_source=email&utm_medium=4of5&utm_campaign=globalappsec)
+
* 2019-09-07, Election Email Membership Reminder
2019-08-19, Meetup Message "US Only" (?utm_source=meetup&utm_medium=US-all&utm_campaign=globalappsec)
+
* 2019-09-11, Meetup Message "Within 200mls AMS" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
2019-08-20, Email "Reason 3 of 5" via Mailchimp (?utm_source=email&utm_medium=3of5&utm_campaign=globalappsec)
+
* 2019-09-11, "Forgot Something? DC" Retarget to openers of 1-to-5 but did not click
2019-08-22, Email "Reason 2 of 5" via Mailchimp (?utm_source=email&utm_medium=2of5&utm_campaign=globalappsec)
+
* 2019-09-12, Email "Final AMS" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
2019-08-23, Meetup Message "Within 200mls DC" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
+
* 2019-09-14, Email "DC Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)
2019-08-24, Election Email Membership Reminder
+
* 2019-09-17, Meetup Message "Within 100mls AMS" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
2019-08-27, Email "Reason 1 of 5" via Mailchimp (?utm_source=email&utm_medium=1of5&utm_campaign=globalappsec)
+
* 2019-09-28, Email "AMS Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)
2019-08-28, Email "Final DC" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
 
2019-09-03, Meetup Message "UK/Ireland/Germany/Netherlands Only" (?utm_source=meetup&utm_medium=EU-Regional&utm_campaign=globalappsec)
 
2019-09-04, Meetup Message "Within 100mls DC" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
 
2019-09-06, Email "Don't Miss AMS" via Mailchimp (?utm_source=email&utm_medium=Dontmiss&utm_campaign=globalappsec)
 
2019-09-07, Election Email Membership Reminder
 
2019-09-11, Meetup Message "Within 200mls AMS" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
 
2019-09-12, Email "Final AMS" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
 
2019-09-14, Email "DC Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)
 
2019-09-17, Meetup Message "Within 100mls AMS" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
 
2019-09-28, Email "AMS Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)
 
  
 +
Completed
 +
* 2019-08-14, Email "Reason 5 of 5" via Mailchimp (?utm_source=email&utm_medium=5of5&utm_campaign=globalappsec)
 +
* 2019-08-14, Meetup Message "Intro All" SENT 11am ET (?utm_source=meetup&utm_medium=full-list&utm_campaign=globalappsec)
 +
* 2019-08-18, Email "Reason 4 of 5" via Mailchimp (?utm_source=email&utm_medium=4of5&utm_campaign=globalappsec)
 +
* 2019-08-20, Email "Reason 3 of 5" via Mailchimp (?utm_source=email&utm_medium=3of5&utm_campaign=globalappsec)
 +
* 2019-08-22, Email "Reason 2 of 5" via Mailchimp (?utm_source=email&utm_medium=2of5&utm_campaign=globalappsec)
 +
* 2019-08-27, Email "Reason 1 of 5" via Mailchimp (?utm_source=email&utm_medium=1of5&utm_campaign=globalappsec)
 +
* 2019-08-15, Email "BlackHat Thx + Event" via Mailchimp (?utm_source=email&utm_medium=blackhat1&utm_campaign=globalappsec)
 +
* 2019-08-17, Election Email Membership Reminder
 +
* 2019-08-19, Meetup Message "US Only" (?utm_source=meetup&utm_medium=US-all&utm_campaign=globalappsec)
 +
* 2019-08-23, Meetup Message "Within 200mls DC" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
 +
* 2019-08-24, Election Email Membership Reminder
 +
* 2019-08-28, Email "Final DC" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
 +
* 2019-09-03, Meetup Message "UK/Ireland/Germany/Netherlands Only" (?utm_source=meetup&utm_medium=EU-Regional&utm_campaign=globalappsec)
  
 
= Leadership =
 
= Leadership =
  
* unordered list of each leader and a hyperlink to their email address.
+
* Mike McCamon, OWASP
 +
* Lisa OWASP
 +
* Susan Layne | Director, Marketing Communications |  Virtual, Inc. D: +1.781.876.6274, [email protected]
 +
* Rebecca Nadeau  |  Marketing Communications Specialist |  Virtual, Inc. D: +1.781.876.8846, [email protected] 
 +
* Tayla Giuffrida  |  Marketing & Communications Coordinator  |  Virtual, Inc. +1.781.876.6218, [email protected]
 +
* Matthew Landry | Vice President of Marketing and Public Relations | Virtual, Inc +1.781.876.6222, [email protected].com 
  
 
[[Category:Staff Projects]]
 
[[Category:Staff Projects]]
 
  
 
= Creative =
 
= Creative =
 
[[Category:Staff Projects]]
 
[[Category:Staff Projects]]

Latest revision as of 02:08, 4 September 2019

Overview

With only several weeks until the Global AppSec events in DC and Amsterdam, this project focuses a variety of marketing activities to increase registrations for the Conference and Trainings. Staff will be assisted by Susan and Caitlin to produce, publish, and monitor content. Generally the primary channels will be email, Meetup email, Twitter, Twitter Ads, and Google Adwords

Project Links

Goals

  • 1,000 registered attendees for DC
  • 750 registered attendees for Amsterdam
  • Spend less than $5,000 in placement costs

Themes/Key Messages

Five Reasons

  • #5 Learn About New Tools & Innovations
  • #4 Attend the OWASP Project Showcase (learn about Projects)
  • #3 Get Smarter with Training & Sessions
  • #2 Grow your Professional Network
  • #1 Better Equipped to do Your Job

Email Messages/Tracking Code

Scheduled

  • 2019-09-04, Meetup Message "Within 100mls DC" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
  • 2019-09-04, "Forgot Something? DC" Retarget to openers of 1-to-5 but did not click
  • 2019-09-06, Email "Don't Miss AMS" via Mailchimp (?utm_source=email&utm_medium=Dontmiss&utm_campaign=globalappsec)
  • 2019-09-07, Election Email Membership Reminder
  • 2019-09-11, Meetup Message "Within 200mls AMS" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
  • 2019-09-11, "Forgot Something? DC" Retarget to openers of 1-to-5 but did not click
  • 2019-09-12, Email "Final AMS" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
  • 2019-09-14, Email "DC Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)
  • 2019-09-17, Meetup Message "Within 100mls AMS" (?utm_source=meetup&utm_medium=100mls&utm_campaign=globalappsec)
  • 2019-09-28, Email "AMS Thank You + Survey" via Mailchimp (?utm_source=email&utm_medium=survey&utm_campaign=globalappsec)

Completed

  • 2019-08-14, Email "Reason 5 of 5" via Mailchimp (?utm_source=email&utm_medium=5of5&utm_campaign=globalappsec)
  • 2019-08-14, Meetup Message "Intro All" SENT 11am ET (?utm_source=meetup&utm_medium=full-list&utm_campaign=globalappsec)
  • 2019-08-18, Email "Reason 4 of 5" via Mailchimp (?utm_source=email&utm_medium=4of5&utm_campaign=globalappsec)
  • 2019-08-20, Email "Reason 3 of 5" via Mailchimp (?utm_source=email&utm_medium=3of5&utm_campaign=globalappsec)
  • 2019-08-22, Email "Reason 2 of 5" via Mailchimp (?utm_source=email&utm_medium=2of5&utm_campaign=globalappsec)
  • 2019-08-27, Email "Reason 1 of 5" via Mailchimp (?utm_source=email&utm_medium=1of5&utm_campaign=globalappsec)
  • 2019-08-15, Email "BlackHat Thx + Event" via Mailchimp (?utm_source=email&utm_medium=blackhat1&utm_campaign=globalappsec)
  • 2019-08-17, Election Email Membership Reminder
  • 2019-08-19, Meetup Message "US Only" (?utm_source=meetup&utm_medium=US-all&utm_campaign=globalappsec)
  • 2019-08-23, Meetup Message "Within 200mls DC" (?utm_source=meetup&utm_medium=200mls&utm_campaign=globalappsec)
  • 2019-08-24, Election Email Membership Reminder
  • 2019-08-28, Email "Final DC" via Mailchimp (?utm_source=email&utm_medium=final&utm_campaign=globalappsec)
  • 2019-09-03, Meetup Message "UK/Ireland/Germany/Netherlands Only" (?utm_source=meetup&utm_medium=EU-Regional&utm_campaign=globalappsec)

Leadership

  • Mike McCamon, OWASP
  • Lisa OWASP
  • Susan Layne | Director, Marketing Communications | Virtual, Inc. D: +1.781.876.6274, [email protected]
  • Rebecca Nadeau | Marketing Communications Specialist | Virtual, Inc. D: +1.781.876.8846, [email protected]
  • Tayla Giuffrida | Marketing & Communications Coordinator | Virtual, Inc. +1.781.876.6218, [email protected]
  • Matthew Landry | Vice President of Marketing and Public Relations | Virtual, Inc +1.781.876.6222, [email protected]

Creative