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Difference between revisions of "Staff-Projects/201909-Global-AppSec-DC"

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= Budget =
 
= Budget =
 +
Draft budget based upon the following pricing model with expected attendance
 +
 +
{| class="wikitable"
 +
!Class
 +
!Ticket Description (as it appears on Registration
 +
!Units
 +
!Unit Price
 +
!Gross
 +
|-
 +
|Attendee (NonMember)
 +
|Full Conference - Early Bird 25%
 +
|125
 +
|$520
 +
|$65,000
 +
|-
 +
|Attendee (NonMember)
 +
|Full Conference - Attendee
 +
|375
 +
|$695
 +
|$260,625
 +
|-
 +
|Attendee (Member)
 +
|Full Conference - Early Bird 25% (OWASP Member Discount)
 +
|125
 +
|$445
 +
|$55,625
 +
|-
 +
|Attendee (Member)
 +
|Full Conference- Attendee (OWASP Member Discount)
 +
|175
 +
|$620
 +
|$108,500
 +
|-
 +
|Leader
 +
|Full Conference - Leader Discount (80% Off)
 +
|100
 +
|$104
 +
|$10,400
 +
|-
 +
|Student
 +
|Full Conference - Leader Discount (80% Off)
 +
|30
 +
|$95
 +
|$2,850
 +
|-
 +
|Complimentary
 +
|Full Conference - Complimenary
 +
|16
 +
|$0
 +
|$0
 +
|-
 +
|Speaker
 +
|Full Conference - Speaker
 +
|75
 +
|$0
 +
|$0
 +
|-
 +
|Volunteer
 +
|Full Conference - Volunteer
 +
|60
 +
|$0
 +
|$0
 +
|-
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|-
 +
|Training
 +
|Training Classes (40 seats @ 4 classes @ 3 days)
 +
|360
 +
|$850
 +
|$306,000
 +
|-
 +
|Training Complimentary
 +
|Training Complimentary (2 seats @ 4 classes @ 3 days)
 +
|18
 +
|$0
 +
|$0
 +
|-
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|-
 +
|
 +
|Total Attendance
 +
|1,459
 +
|
 +
|
 +
|-
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|-
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|-
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|-
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|}
 +
 +
 
{| class="wikitable"
 
{| class="wikitable"
 
|'''Income'''
 
|'''Income'''
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|Net Profit
 
|Net Profit
 
|$236,202
 
|$236,202
−
|}
 
−
Draft budget based upon the following pricing model with expected attendance
 
−
 
−
{| class="wikitable"
 
−
!Class
 
−
!Ticket Description (as it appears on Registration
 
−
!Units
 
−
!Unit Price
 
−
!Gross
 
−
|-
 
−
|Attendee (NonMember)
 
−
|Full Conference - Early Bird 25%
 
−
|125
 
−
|$520
 
−
|$65,000
 
−
|-
 
−
|Attendee (NonMember)
 
−
|Full Conference - Attendee
 
−
|375
 
−
|$695
 
−
|$260,625
 
−
|-
 
−
|Attendee (Member)
 
−
|Full Conference - Early Bird 25% (OWASP Member Discount)
 
−
|125
 
−
|$445
 
−
|$55,625
 
−
|-
 
−
|Attendee (Member)
 
−
|Full Conference- Attendee (OWASP Member Discount)
 
−
|175
 
−
|$620
 
−
|$108,500
 
−
|-
 
−
|Leader
 
−
|Full Conference - Leader Discount (80% Off)
 
−
|100
 
−
|$104
 
−
|$10,400
 
−
|-
 
−
|Student
 
−
|Full Conference - Leader Discount (80% Off)
 
−
|30
 
−
|$95
 
−
|$2,850
 
−
|-
 
−
|Complimentary
 
−
|Full Conference - Complimenary
 
−
|16
 
−
|$0
 
−
|$0
 
−
|-
 
−
|Speaker
 
−
|Full Conference - Speaker
 
−
|75
 
−
|$0
 
−
|$0
 
−
|-
 
−
|Volunteer
 
−
|Full Conference - Volunteer
 
−
|60
 
−
|$0
 
−
|$0
 
−
|-
 
−
|
 
−
|
 
−
|
 
−
|
 
−
|
 
−
|-
 
−
|Training
 
−
|Training Classes (40 seats @ 4 classes @ 3 days)
 
−
|360
 
−
|$850
 
−
|$306,000
 
−
|-
 
−
|Training Complimentary
 
−
|Training Complimentary (2 seats @ 4 classes @ 3 days)
 
−
|18
 
−
|$0
 
−
|$0
 
−
|-
 
−
|
 
−
|
 
−
|
 
−
|
 
−
|
 
−
|-
 
−
|
 
−
|Total Attendance
 
−
|1,459
 
−
|
 
−
|
 
−
|-
 
−
|
 
−
|
 
−
|
 
−
|
 
−
|
 
−
|-
 
−
|
 
−
|
 
−
|
 
−
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|}
 
|}
  

Revision as of 02:52, 4 April 2019

Overview

The Northern Virginia (DC) chapter is hosting one of three Global AppSec events in 2019. Global AppSec DC will be presented Setpember 8-13, 2019 at the Marriott Wardman Hotel. The five day event will begin with three days of training sessions followed by a two day Conference.

Project Links

Venue Documents

Goals

  1. Gather the OWASP community for discussions and shared learnings on security topics with 1,200 attendees
  2. Ensure high quality content and training sessions as measured by post-event survey score of 4.0 on 5.0 scale
  3. Provide unique opportunities for local infosec community in DC
  4. Achieve revenue and profitability targets.

Milestones

  • 2019-04-05, Launch "Save the Date" site w/hotel booking code/info
  • 2019-06-10, Final Day to Confirm Food & Beverage Details [TBD]
  • 2019-08-08, Hotel requires final Program, Catering selections, and AV
  • 2019-08-19, Rooming list cutoff date [TBD]
  • 2019-09-08, First Day of Event, Training Sessions Open
  • 2019-09-11, First Day of Event

Leadership

  • unordered list of each leader and a hyperlink to their email address.

Venue

Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC 30008
+1.202.328.2000
  • Metro Station: Woodley Park-Zoo Metro Station
  • Airport: [Reagan National Airport]
  • Venue Contact: Shane Jones, +1.202.328.5693 [email protected]
  • Hotel Group rate - $269 a night plus 14.95% tax
  • Cutoff date is August 19th
  • Four upgrade at the group rate of $269 a night
  • Five staff rate rooms at $239 a night plus 14.95% tax

Hotel booking link - https://book.passkey.com/go/appsec2019

Registration

List all registration options and their prices and what conditions are required for certain discounts (if any). Include a link to the registration page. Note the registration link should ALSO be available in the Key Resources sections above.

Budget

Draft budget based upon the following pricing model with expected attendance

Class Ticket Description (as it appears on Registration Units Unit Price Gross
Attendee (NonMember) Full Conference - Early Bird 25% 125 $520 $65,000
Attendee (NonMember) Full Conference - Attendee 375 $695 $260,625
Attendee (Member) Full Conference - Early Bird 25% (OWASP Member Discount) 125 $445 $55,625
Attendee (Member) Full Conference- Attendee (OWASP Member Discount) 175 $620 $108,500
Leader Full Conference - Leader Discount (80% Off) 100 $104 $10,400
Student Full Conference - Leader Discount (80% Off) 30 $95 $2,850
Complimentary Full Conference - Complimenary 16 $0 $0
Speaker Full Conference - Speaker 75 $0 $0
Volunteer Full Conference - Volunteer 60 $0 $0
Training Training Classes (40 seats @ 4 classes @ 3 days) 360 $850 $306,000
Training Complimentary Training Complimentary (2 seats @ 4 classes @ 3 days) 18 $0 $0
Total Attendance 1,459


Income
Ticket Sales
+ Conference $503,000
+ Training $306,000
Sponsorship
+ Diamond $125,000
+ Platinum $200,000
+ Gold $100,000
+ Silver $100,000
+ A la Carte $30,000
Sales on Merchandise $8,000
Total Income $1,372,000
Expenses
F&B and Venues
+ Conference $400,000
+ Training $90,000
+ Pre-Conference Reception $50,000
+ Happy Hour $10,000
Audio/Visual
+ Training $30,000
+ Conference $80,000
+ Recording $30,000
+ Photographer $1,500
Trainers Payout $122,400
Marketing
+ PR $25,000
+ Website $1,000
+ Graphic Designer $6,000
+ Online Advertising $2,000
Travel
+ Keynotes $4,000
+ Staff & Board $14,000
+ Organizing Committee $500
Attendees
+ Merchandise $25,000
+ Volunteer T-Shirt $1,000
+ Badges $3,000
+ Lanyards $3,500
+ Attendee Bag/Giveaway $6,000
+ Lead Retrieval $4,000
Administration
+ Booth Setup and Shipping $15,000
+ Program, Tickets, Passport & Signs $20,000
+ Bank Fees $32,798
+ Security Guards $2,000
+ Insurance Rider $2,500
+ Office Supplies $500
Total Expenses $998,598
10% Contingency $137,200
Net Profit $236,202

Sponsorships

This event offers several parter sponsorships opportunities. If you are interested in supporting the event please contact [email protected]. https://dc.globalappsec.org/sponsors/

Legal

This section will include a checklist of the key contracts and legal documents needed to execute an event. A folder in this repo named legal will include PDFs of all fully executed agreements. IF any agreeement isn’t completed the status should be provided here.

  • Conference Organizing [ ]
  • Venue [ Signed Agreement with Venue File:Global AppSEC DC Marriott.PDF ]
  • Venue A/V (if different vendor [ TBD ]
  • Catering [ with venue ]
  • Session Recordings [ ]
  • Lead Collection [ ]
  • Event Insurance [none required by venue]

Creative

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