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Difference between revisions of "Corporate Sponsorship Proposal 201902"

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* Increase our corporate sponsorship opportunities to further the mission of the Foundation
 
* Increase our corporate sponsorship opportunities to further the mission of the Foundation
 
* Simplify the options for corporate support into a set of tiered benefits
 
* Simplify the options for corporate support into a set of tiered benefits
* Provide more value to sponsors and conference attendees with more exhibitors
+
* Provide more value to sponsors and conference attendees by hosting more exhibitors
 
* Increase Corporate Sponsorship revenue by 25%.
 
* Increase Corporate Sponsorship revenue by 25%.
  

Revision as of 17:16, 28 February 2019

Overview

In 2019 the Foundation seeks to offer a better value proposition to corporate sponsorship. Current supporters value exhibition and public acknowledgment opportunities but have been interested in training and better conference benefits. At the 2019 Staff Summit, the team brainstormed the end state of updating our Corporate Sponsorship Packages with a focus on value, shared benefit and simplicity.

Goals

  • Increase our corporate sponsorship opportunities to further the mission of the Foundation
  • Simplify the options for corporate support into a set of tiered benefits
  • Provide more value to sponsors and conference attendees by hosting more exhibitors
  • Increase Corporate Sponsorship revenue by 25%.

Milestones

  • 2019-02-21, Concept at Staff Summit
  • 2019-02-28, Refine and document ideas from summit
  • 2019-03-01, Begin to socialize concepts with stakeholders
  • 2019-03-18, Present concept to Board
  • 2019-04-22, (Do we need Board approval?) Launch

Proposal

  • Add an additional level of corporate sponsorship, for a total of 4 while adding additional benefits to the current top 2 levels.
  • Increase the cost of two of our current corporate sponsorship options.
  • The top 3 corporate sponsorship levels would offer a defined number of complimentary individual memberships.
  • The top 3 corporate sponsorship levels would offer a defined number of training seats at our global, local and/or regional events.
  • The top 3 corporate sponsorship levels would offer a defined number of complimentary exhibitor space at our global, local and/or regional events. These corporate sponsors would have first choice to choose their exhibitor space location at the particular event(s).
  • The top 2 corporate sponsorship levels would offer a defined number of on-site training days
Level Associate Elite Premier Contributor
Cost $250,000 USD $50,00 USD $75,000 USD $25,000 USD $30,000 USD $5,000 USD
Complimentary Individual 1 Year Membership for Employees Unlimited 100 10 N/A
On-Site Training 10 day on-site 2 day on-site N/A N/A
Exhibitor Sponsorship Space at Global and Local/Regional events At all Global AppSec Events and 5 Local/Regional Events. First choice of exhibitor location At 2 Global AppSec Events and 3 Local/Regional Events. Choice of preferred exhibitor location At 1 Global AppSec Event and 1 Local/Regional Event. Choice of preferred exhibitor location N/A
Discounted Global AppSec Global AppSec Conference Registration Rates for Employees. Please note this does not include Training Tracks.

Conference Pass 50% Discount

Conference Pass 50% Discount

Conference Pass 25% Discount

Conference Pass 25% Discount

Complimentary Training Seats at Global and Local/Regional events 10 5 2 N/A
Attribute Portion of Sponsorship to Chapter or Project or Women in AppSec $4,000 (8%)*

Up to $20,000

$4,000 (8%)* Up to $5,000 $3,000 USD (15%) Up to $2,500 $2,000 (40%) Up to $1,000
Optional Allocation to Initiative or Conference Sponsorship of Choice $16,000 (32%) to one or split between two of the following:
  • Conference Sponsorship
  • OWASP Projects - General
  • Community Outreach - General
  • WASPY Awards
  • Women in AppSec
$16,000 (32%) to one or split between two of the following:
  • Conference Sponsorship
  • OWASP Projects - General
  • Community Outreach - General
  • WASPY Awards
  • Women in AppSec

N/A

$5,000 (25%) to one of the following:
  • Conference Sponsorship
  • OWASP Projects - General
  • Community Outreach - General
  • WASPY Awards
  • Women in AppSec

N/A

N/A
Public Acknowledgement

Globally recognized as a supporter by posting company logo on the landing page of new website (launch expected June 20109). (Image size for logos: jpg or png with a size of 600px X 180px at 72dpi) Logo must only consist of one company name per corporate membership.

Globally recognized as a supporter by posting company logo on the acknowledgement page (Image size for logos: jpg or png with a size of 450px X 135px at 72dpi) Logo must only consist of one company name per corporate membership.

Globally recognized as a supporter by posting company logo on the acknowledgement page (Image size for logos: jpg or png with a size of 300px X 90px at 72dpi) Logo must only consist of one company name per corporate membership.

Globally recognized as a supporter by posting company logo on the acknowledgement page (Image size for logos: jpg or png with a size of 150px X 45px at 72dpi) Logo must only consist of one company name per corporate membership.

Corporate Supporter Bio

Global recognition on our Corporate Supporter Bio Page

Global recognition on our Corporate Supporter Bio Page

Global recognition on our Corporate Supporter Bio Page

Global recognition on our Corporate Supporter Bio Page

Advertising Ad in the OWASP Connector Community Newsletter at no additional cost x 4 (value $10,000)

Distribution Method: The connector is released monthly via email. It has a global outreach to over 46,000+ OWASP Members and participants additionally it is also posted to the OWASP Blog

Ad in the OWASP Connector Community Newsletter at no additional cost x 3 (value $7,500)

Distribution Method: The connector is released monthly via email. It has a global outreach to over 46,000+ OWASP Members and participants additionally it is also posted to the OWASP Blog

Ad in the OWASP Connector Community Newsletter at no additional cost x 2 (value $5,000)

Distribution Method: The connector is released monthly via email. It has a global outreach to over 46,000+ OWASP Members and participants additionally it is also posted to the OWASP Blog

Ad in the OWASP Connector Community Newsletter at no additional cost x 1 (value $2,500)

Distribution Method: The connector is released monthly via email. It has a global outreach to over 46,000+ OWASP Members and participants additionally it is also posted to the OWASP Blog

Press & Media
  • Joint OWASP Press Release
  • Recognition via social media & in our monthly Connector
  • Joint OWASP Press Release
  • Recognition via social media & in our monthly Connector
  • Joint OWASP Press Release
  • Recognition via social media & in our monthly Connector
  • Recognition via social media & in our monthly Connector
Discounted Sponsorship Rates

Receive discounted sponsorship rates at our conferences. Actual amount of discount varies for each event. Discounts also available off of a la carte items.

Receive discounted sponsorship rates at our conferences. Actual amount of discount varies for each event. Discounts also available off of a la carte items.

Receive discounted sponsorship rates at our conferences. Actual amount of discount varies for each event. Discounts also available off of a la carte items.

Receive discounted sponsorship rates at our conferences. Actual amount of discount varies for each event. Discounts also available off of a la carte items.

Vote in Global Annual Elections

Have (1) Supporting member vote in elections and on issues that shape the direction of the community.

Have (1) Supporting member vote in elections and on issues that shape the direction of the community.

Have (1) Supporting member vote in elections and on issues that shape the direction of the community.

Have (1) Supporting member vote in elections and on issues that shape the direction of the community.