Marketing/Community Input - Revision history

Samantha Groves at 00:50, 30 July 2013

2013-07-30T00:50:18Z

Samantha Groves at 00:40, 30 July 2013

2013-07-30T00:40:16Z

Samantha Groves at 00:32, 30 July 2013

2013-07-30T00:32:02Z

Samantha Groves at 19:07, 29 July 2013

2013-07-29T19:07:52Z

Samantha Groves at 19:06, 29 July 2013

2013-07-29T19:06:28Z

Samantha Groves at 18:59, 29 July 2013

2013-07-29T18:59:01Z

Samantha Groves at 18:30, 29 July 2013

2013-07-29T18:30:32Z

Samantha Groves at 18:08, 29 July 2013

2013-07-29T18:08:56Z

Samantha Groves at 18:01, 29 July 2013

2013-07-29T18:01:42Z

Samantha Groves at 23:15, 25 July 2013

2013-07-25T23:15:45Z

@@ Line 71: / Line 71: @@
 Below you will find pieces of marketing collateral developed to meet several different design needs for OWASP. The foundation partnered with Sisterworks Publishing and Design Foundry to design and develop flyers, postcards, banners, and different pieces of advertising. We intend to share these designs so that the OWASP community can use them for their marketing needs. The idea was to develop new branded materials that would promote a consistent and updated visual identity for OWASP.
-==ZAP Information Flyer==
+==ZAP Project Flyer==
 This ZAP flyer was developed for an outreach event with the help of Simon Bennetts. Its main purpose was to showcase ZAP's functionality while providing more information about the project. The idea is to create this design into a template that other project leaders can use to showcase and market their projects.

@@ Line 1: / Line 1: @@
 =Marketing Community Input=
-This page was set up to gather OWASP community input on several Marketing items developed and designed by Design Foundry and Sisterworks Publishing. These pieces are critical to the future growth of the OWASP Brand, and we would like it if you would share your thoughts on each design via the Google Moderator links below.
+This page was set up to gather OWASP community input on several marketing items developed and designed by Design Foundry and Sisterworks Publishing. These pieces are critical to the future growth of the OWASP brand, and we encourage you to share your thoughts on each design via the Google Moderator links below.
 ==Marketing Phases==
-Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent branding message and style. Both companies, as well as the OWASP Staff, worked together to on a marketing project plan with the aim of developing this consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the Marketing phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future. The last phase is the design delivery stage which involves the design of several marketing pieces for OWASP. We are currently in the last phase of our marketing project. Please see below for a list of deliverables distinguished by phase.
+Sisterworks Publishing and Design Foundry were contracted to help OWASP develop a consistent brand message and style. Both companies, along with the OWASP staff, worked together on this marketing project with the aim of developing consistent brand visual identity and messaging. The marketing project was separated into three phases. The first phase was the market research phase during which Sisterworks and Design Foundry undertook market research initiatives of the overall competitive landscape OWASP exists within. The second phase involved the development of a proposed marketing plan, and included marketing recommendations for OWASP to consider in the future. The last phase is the design delivery stage which involves the design of several marketing pieces for OWASP. We are currently in the last phase of our marketing project. Please see below for a list of deliverables distinguished by phase.
 *[https://www.owasp.org/images/7/7c/OWASP_Background-Research_Phase1_Final_%281%29.pdf Phase 1 Deliverable]
 *[https://www.owasp.org/images/c/c5/OWASP_Recommendations-Presentation2-April24.pdf Phase 2 Deliverable]
-**Note: Phase 2 Deliverable has recommendations made by Sisterworks and Design Foundry based on their research.
+**Note: Phase 2 deliverable has recommendations made by Sisterworks and Design Foundry based on their research.
 **We are not necessarily moving forward with these recommendations towards implementation.
@@ Line 18: / Line 18: @@
 ==Primary Signature==
-The primary signature is a design developed to update the current OWASP Logo. There were minimal alterations made to the logo which include type change and updating of the wasp circle icon.
+The primary signature is a design developed to update the current OWASP Logo. There were minimal alterations made to the logo which include type changes, and the updating of the wasp circle icon.
 {|
@@ Line 35: / Line 35: @@
 ==Customized Signature==
-The customized signature is a design recommendation that gives leaders an opportunity to use the signature as a logo. Its main purpose is to be a downloadable file that can all OWASP contributors can use for their OWASP related initiatives. Examples of use include: project logo, chapter logo, local event logo, etc.
+The customized signature is a design recommendation that gives leaders an opportunity to use this signature as a logo. Its main purpose is to be a downloadable file that all OWASP contributors can use for their OWASP related initiatives. Examples of use include: project logo, chapter logo, local event logo, etc.
 {|
@@ Line 52: / Line 52: @@
 ==SEO Audit and Recommendations==
-The SEO audit and recommendations deliverable was put together by Sisterworks Publishing to give us an overview of our online landscape. In the deliverable you will be able to find the SEO related activities OWASP is currently undertaking and comments on why they are or are not working for the organization. The document includes several recommendations, as well
+The SEO audit and recommendations deliverable was put together by Sisterworks Publishing to give us an overview of our online landscape. In the document, you will be able to find the SEO related activities OWASP is currently undertaking, and comments on why they are or are not working for the organization. The document includes several recommendations, as well
 {|
@@ Line 69: / Line 69: @@
 =General Marketing Collateral=
-Below you will find pieces of marketing collateral developed to meet several different design needs for OWASP. The foundation partnered with Sisterworks Publishing and Design Foundry to design and develop flyers, postcards, banners, and different pieces of advertising. We intend to open up these designs so that the OWASP community can use them for their marketing needs. The idea was to develop new branded materials that would promote a consistent and updated visual identity for OWASP.
+Below you will find pieces of marketing collateral developed to meet several different design needs for OWASP. The foundation partnered with Sisterworks Publishing and Design Foundry to design and develop flyers, postcards, banners, and different pieces of advertising. We intend to share these designs so that the OWASP community can use them for their marketing needs. The idea was to develop new branded materials that would promote a consistent and updated visual identity for OWASP.
 ==ZAP Information Flyer==
-This ZAP flyer was developed for an outreach event with the help of Simon Bennetts. It's main purpose was to showcase ZAP's functionality while providing more information about the project. The idea is to create this design into a template that other project leaders can use to showcase and market their projects.
+This ZAP flyer was developed for an outreach event with the help of Simon Bennetts. Its main purpose was to showcase ZAP's functionality while providing more information about the project. The idea is to create this design into a template that other project leaders can use to showcase and market their projects.
 {|
@@ Line 90: / Line 90: @@
 ==OWASP Banner==
-This OWASP banner was designed to update the current banner used for outreach and local events. Community members will have the option of downloading the print ready file, and have the banner printed locally. This new design uses the updated visual identity along with the foundation's social media addresses.
+This OWASP banner was designed as an update to the current banner used for outreach and local events. Community members will have the option of downloading the print ready file, and have the banner printed locally. This new design uses the updated visual identity along with the foundation's updated social media addresses.
 {|
@@ Line 107: / Line 107: @@
 ==OWASP Membership & Conferences Postcard==
-The OWASP membership and conferences postcard is meant to be used during outreach events. This piece gives more information about our OWASP Global Conferences while outlining the OWASP mission and community.
+The OWASP membership and conferences postcard is meant to be used during outreach events. This piece gives more information about our OWASP Global Conferences while outlining and promoting the OWASP mission and community.
 {|

@@ Line 33: / Line 33: @@
-==Customised Signature==
+==Customized Signature==
-The customised signature is a design recommendation that gives leaders an opportunity to use the signature as a logo. Its main purpose is to be a downloadable file that can all OWASP contributors can use for their OWASP related initiatives. Examples of use include: project logo, chapter logo, local event logo, etc.
+The customized signature is a design recommendation that gives leaders an opportunity to use the signature as a logo. Its main purpose is to be a downloadable file that can all OWASP contributors can use for their OWASP related initiatives. Examples of use include: project logo, chapter logo, local event logo, etc.
 {|

@@ Line 105: / Line 105: @@
-==OWASP Conferences Postcard==
+==OWASP Membership & Conferences Postcard==
-The OWASP conferences postcard is meant to be used during outreach events. This piece gives more information about our OWASP Global Conferences while outlining the OWASP mission and community.
+The OWASP membership and conferences postcard is meant to be used during outreach events. This piece gives more information about our OWASP Global Conferences while outlining the OWASP mission and community.
 {|

@@ Line 65: / Line 65: @@
 ===[https://www.google.com/moderator/#15/e=20a0d2&t=20a0d2.40 Vote and Comment Here]===
@@ Line 73: / Line 70: @@
 Below you will find pieces of marketing collateral developed to meet several different design needs for OWASP. The foundation partnered with Sisterworks Publishing and Design Foundry to design and develop flyers, postcards, banners, and different pieces of advertising. We intend to open up these designs so that the OWASP community can use them for their marketing needs. The idea was to develop new branded materials that would promote a consistent and updated visual identity for OWASP.
 ==ZAP Information Flyer==
@@ Line 92: / Line 88: @@
-==OWASP Bannerstand==
+==OWASP Banner==
-This ZAP flyer was developed for an outreach event with the help of Simon Bennetts. It's main purpose was to showcase ZAP's functionality while providing more information about the project. The idea is to create this design into a template that other project leaders can use to showcase and market their projects.
+This OWASP banner was designed to update the current banner used for outreach and local events. Community members will have the option of downloading the print ready file, and have the banner printed locally. This new design uses the updated visual identity along with the foundation's social media addresses.
 {|
@@ Line 109: / Line 105: @@
-==OWASP Membership Postcard==
+==OWASP Conferences Postcard==
-This ZAP flyer was developed for an outreach event with the help of Simon Bennetts. It's main purpose was to showcase ZAP's functionality while providing more information about the project. The idea is to create this design into a template that other project leaders can use to showcase and market their projects.
+The OWASP conferences postcard is meant to be used during outreach events. This piece gives more information about our OWASP Global Conferences while outlining the OWASP mission and community.
 {|

@@ Line 73: / Line 73: @@
 Below you will find pieces of marketing collateral developed to meet several different design needs for OWASP. The foundation partnered with Sisterworks Publishing and Design Foundry to design and develop flyers, postcards, banners, and different pieces of advertising. We intend to open up these designs so that the OWASP community can use them for their marketing needs. The idea was to develop new branded materials that would promote a consistent and updated visual identity for OWASP.
@@ Line 86: / Line 85: @@
 |-
 | align="center" | [[Image:ZAP.png|500px| link=https://www.owasp.org/images/2/23/Owasp_ZAP_Final.pdf]]
 | align="center" |

@@ Line 85: / Line 85: @@
 ! width="300" align="center" | <br>
 |-
-| align="center" | [[Image:SEO.png|500px| link=https://www.owasp.org/images/4/48/OWASP-SEO-Content-Audit-Final-6-7-2013.pdf]]
+| align="center" | [[Image:ZAP.png|500px| link=https://www.owasp.org/images/2/23/Owasp_ZAP_Final.pdf]]
 | align="center" |

← Older revision		Revision as of 18:01, 29 July 2013
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	The SEO audit and recommendations deliverable was put together by Sisterworks Publishing to give us an overview of our online landscape. In the deliverable you will be able to find the SEO related activities OWASP is currently undertaking and comments on why they are or are not working for the organization. The document includes several recommendations, as well		The SEO audit and recommendations deliverable was put together by Sisterworks Publishing to give us an overview of our online landscape. In the deliverable you will be able to find the SEO related activities OWASP is currently undertaking and comments on why they are or are not working for the organization. The document includes several recommendations, as well
		+
		+	{\|
		+	\|-
		+	! width="500" align="center" \| <br>
		+	! width="300" align="center" \| <br>
		+	\|-
		+	\| align="center" \| [[Image:SEO.png\|500px\| link=https://www.owasp.org/images/4/48/OWASP-SEO-Content-Audit-Final-6-7-2013.pdf]]
		+	\| align="center" \|
		+
		+	\|}
		+
		+	===[https://www.google.com/moderator/#15/e=20a0d2&t=20a0d2.40 Vote and Comment Here]===
		+
		+
		+
		+
		+	=General Marketing Collateral=
		+
		+
		+	==ZAP Information Flyer==
		+
		+	This ZAP flyer was developed for an outreach event with the help of Simon Bennetts. It's main purpose was to showcase ZAP's functionality while providing more information about the project. The idea is to create this design into a template that other project leaders can use to showcase and market their projects.

	{\|		{\|

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 ==Primary Signature==
 {|
@@ Line 27: / Line 29: @@
 |}
 ==Customised Signature==
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 |}