Global Conferences Committee 2011 Plan - Revision history

Wichers at 18:38, 3 January 2011

2011-01-03T18:38:43Z

Mark.bristow at 19:35, 28 December 2010

2010-12-28T19:35:39Z

Show changes

Mark.bristow: /* Policy Changes */

2010-12-28T19:30:23Z

‎Policy Changes

Mark.bristow at 17:19, 28 December 2010

2010-12-28T17:19:24Z

Mark.bristow: Created page with 'Goals 1. Have a Global Appsec in NA, SA, EU, Asia in 2011 2. Promote OWASP Projects/Initiatives at OWASP Conferences 3. Enhance Services for Conference Planners 4. R…'

2010-12-28T16:36:57Z

Created page with 'Goals 1. Have a Global Appsec in NA, SA, EU, Asia in 2011 2. Promote OWASP Projects/Initiatives at OWASP Conferences 3. Enhance Services for Conference Planners 4. R…'

New page

Goals

1. Have a Global Appsec in NA, SA, EU, Asia in 2011
2. Promote OWASP Projects/Initiatives at OWASP Conferences
3. Enhance Services for Conference Planners
4. Reach out to developers (have 20% of attendees in a dev position)
5. Reach out to non-members (have 70% of attendees at cons non-members)
6. Bring more into the fold (Generate 300 new/renewed members at conferences)
7. Streamline Sponsorships (Global Conference Sponsors, Targeted Conference Sponsors)
8. Revise GCC Governance
9. Have a profit of $200k in 2011 across all conferences

Policy Changes

* Change Conference Types to include:
o OWASP Global AppSec Conferences (Currently
AppSec Conferences)
o OWASP Regional/Theme Conference (currently
Regional, all regional cons will be encouraged have to have a unique
theme, development, Research, PHP, Government, Browsers …..)
* GCC Member attendance at conferences Global AppSec
and Regional/Theme level cons (as available by GCC members and budget)
o GCC Representative shall not be intimately involved with the conference planning to provide an objective assessment.
o Members will have the opportunity to request travel to scheduled events and travel will be assigned based on proximity to the event, cost and member availability.
o GCC member shall interface with the local planning committee at least 1 month before trip (attend planning call)
o Interact with planners/attendees while at conference
o Interact with Sponsors
o At the next GCC meeting the traveling member will be expected to provide an post trip report covering
+ Assessment of facility
+ Event Marketing Strategy
+ Examination of Event Budget
+ Estimation of Speaker Quality
+ Sponsor engagement/cost-effectiveness & feedback
+ Any notable comments from planners/attendees
+ Any unique outstanding elements
+ Any issues
* GCC Member signature authority for OWASP
(Leverage By-Lawys Article VI Section 1 - Designate as Agent)
o Alleviate need of OWASP Board to sign contracts (currently a significant bottleneck)
o All conference related contracts will be required to go through the GCC
o In general will be responsibility of Chair, however all committee members shall be authorized to sign on conference business (no single point of failure)
o GCC members will not be permitted to sign contracts for conferences they organize (except when signature is required immediately)
o Will be offered up before the board
* All OWASP Branded events MUST use the new conference management system
o For OWASP Events only, not applicable to regular chapter meetings
o It’s important to manage the schedule and enforce brand management
o Any conference not registered & approved will not receive OWASP funds or support
o Will take effect once system is in place
* All Global AppSec conferences must accommodate
an OWASP Track
o Will not represent more than 1/3 of content (can be half day, full day, full conference as applies to the individual conference)
o Joint venture with Projects Committee
o Regional/theme events will have this available to them

Initiatives

* OWASP Conference management system (Goal 1, 3)
o We need a system to take in applications for events, vett them, approve them, and schedule them. The current process of people emailing Kate, Me or the board is not acceptable with the number of events we have
o I see this as critical to establishing control over the OWASP schedule and is a top priority
* OWASP AppSec Track (Goal 2)
o Partnership with projects committee
o Have a cadre of speakers, ready to go with presentations about OWASP projects/activities
o Require all OWASP Regional and AppSec events to have an “OWASP Track” of at least 6 presentations from this pool, managed, selected, and funded by the GCC and the GPC
* OWASP Global Conference Sponsors (Goal 3, 7)
o Provide unified sponsorships for the Global AppSec Conferences
o Split revenues among individual conferences budget
o Streamlines our sponsorships
o Conference planners are welcome to elicit additional sponsorships
* Central conference support services
(Goal 3)
o Investigate for-hire international conference support companies
+ Event logistics companies
o Investigate costs for hiring conference organizer
+ Foundation Employee
* Conference Marketing (Goal 3)
o OWASP Conference Twitter accounts
o OWASP Conference Domain Names
+ Register Names only
+ http://www.AppSecNA.org
+ http://www.AppSecUS.org
+ http://www.AppSecEU.org
+ http://www.AppSecAsia.org
+ http://www.AppSecSA.org
+ If already owned by a conference, buy them out/transfer to GCC Control
+ GCC will re-direct to any hosting service once the conference has been assigned
+ Conference can still register AppSecXX2011.org and we can just redirect as appropriate
+ Helps maintain consistency in URLs between years
o Conference Twitter Accounts
+ Like domains, turned over to planners for their use as appropriate
+ @OWASPConfrences – held by the GCC for announcements
+ @OWASPAppSec – held by the GCC for announcements
+ @AppSecNA
+ @AppSecUS
+ @AppSecEU
+ @AppSecAsia
+ @AppSecSA
o Use of Short URLS on the owasp.org website
+ ex https://owasp.org/AppSecBR points to the wiki page for this year’s conference
o Regional Targeted Mailing Lists
+ To reduce OWASP All traffic
* OWASP Merchandise Model(Goal 3, Goal9)
o A shippable “OWASP Store” with OWASP branded items for sale at conferences
o Already exists, just need to formalize
* OWASP Conference Marketing (global, regional, electronic, print) (Goal 4,5,6)
o Procure Booth space at developer focused conferences
o Provide budget for OWASP Schwag for use at OWASP Booths in other conferences
o Evaluate other advertising mechanisms for conferences

Budget

* $7500 for conference support (schwag/tables) targeting developer conferences
* $500 OWASP GCC Technology Needs
o Domain Names
o Other tech solutions + planning tools
* $15,000, OWASP Track Travel expenses (cap, will try and get indv company sponsorships)
* $10,000 GCC Member at all conferences (approx $1500/AppSec, $800 Regional)
* Budget requires board approval

@@ Line 45: / Line 45: @@
 ** Conference Twitter Accounts
 *** Like domains, turned over to planners for their use as appropriate
-*** @OWASPConfrences – held by the GCC for announcements
+*** @OWASPConferences – held by the GCC for announcements
 *** @OWASPAppSec – held by the GCC for announcements
 *** @AppSecNA

@@ Line 12: / Line 12: @@
 # Have a profit of $200k in 2011 across all conferences
-Initiatives
+==Initiatives==
      * OWASP Conference management system (Goal 1, 3)

@@ Line 1: / Line 1: @@
-Goals
+Approved: 12/22/2010 | [https://lists.owasp.org/pipermail/global_conference_committee/2010-December/000663.html Vote Thread]
-. Have a Global Appsec in NA, SA, EU, Asia in 2011
+==Goals==
-. Promote OWASP Projects/Initiatives at OWASP Conferences
+# Have a Global AppSec in NA, SA, EU, Asia in 2011
-. Enhance Services for Conference Planners
+# Promote OWASP Projects/Initiatives at OWASP Conferences
-. Reach out to developers (have 20% of attendees in a dev position)
+# Enhance Services for Conference Planners
-. Reach out to non-members (have 70% of attendees at cons non-members)
+# Reach out to developers (have 20% of attendees in a dev position)
-. Bring more into the fold (Generate 300 new/renewed members at conferences)
+# Reach out to non-members (have 70% of attendees at cons non-members)
-. Streamline Sponsorships (Global Conference Sponsors, Targeted Conference Sponsors)
+# Bring more into the fold (Generate 300 new/renewed members at conferences)
-. Revise GCC Governance
+# Streamline Sponsorships (Global Conference Sponsors, Targeted Conference Sponsors)
-. Have a profit of $200k in 2011 across all conferences
+# Revise GCC Governance
+# Have a profit of $200k in 2011 across all conferences
      * Change Conference Types to include:
            o OWASP Global AppSec Conferences (Currently